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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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The Ultimate List of Social Media Acronyms and Abbreviations

Hootsuite

Real talk: With all the social media acronyms being used right now, it can be hard to understand what’s going on. But if your brand is using social media for business , properly using social media acronyms and social media abbreviations might be part of an effective social strategy.

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Foundations for integrated digital marketing

Sherrilynne Starkie

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. Shared Media).

Marketing 284
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How to optimize your marketing budget: Do more with less

Sprout Social

Managing social media and other marketing channels in this economy can be challenging. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Company goals are the anchoring points of your marketing budget.

Marketing 127
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How I Got My Job As Director Of Social Media – Step 1: Build Experience Then Blog, Tweet, Collaborate!

SocMed Sean

When people ask me what I do for a living and I tell them I’m a Director of Social Media for a digital agency, they usually respond with 1 of 2 questions: 1) Does that mean you get to play on Facebook all day? -or- It isn’t about demographics or profiling or campaigns. Social media is about people and relationships.

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How to Target Users of Specific Software with LinkedIn Ads

Webbiquity SMM

LinkedIn advertising is a powerful channel for any B2B company looking to reach relevant audiences based on their profession. How to extract a list of companies/websites using this software. Tricks on how to use it in your LinkedIn campaigns. What if you’re not a SaaS company? Sponsored post. Let’s dive in.

Software 107
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This Week in Social Media – 7/31/2013

Social Media Marketing

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. China is the top maker of iOS devices.