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How does your brand look on social media?

Janet Fouts

Momentus Media Community Health Score. It supposedly also rates your search engine visibility but that’s a paid service that’s not available yet, so I haven’t evaluated it. Klout has used their knowledge of influencers to leverage their Klout with programs like the much lauded Virgin America campaign.

Klout 138
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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Now, here comes the beef: it transitions nicely from the philosophical to the action plan with a concise roadmap called FLIRT, an apropos acronym according to the authors since flirting is “pulse raising, human and engineered to impress.&# Understanding the needs of humans, rather than computers is the essence of Wikibrand success.

Review 142
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Fetching Friday – Resources Mashup & Imagine the World

Kikolani

15 Tools For Generating Killer Content – Many of the same tools we use for keyword research and link building tactics, in addition to a few new sources, can be used to brainstorm campaigns or uncover awesome ideas. Need to re-launch your job search campaign? Search Engines / SEO. Business / Career.

Mashup 128
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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise.

Tools 277
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What I Learned from My TestMasters (And TheGreensheet) #SocialMadness Experience

Waxing UnLyrical

They write about hires, mergers and events in the business community. Based out of Houston, TestMasters provides test preparation services for various college admissions exams (SAT, ACT), graduate admissions (GMAT, GRE, LSAT), professional engineering exams and other standardized tests nationwide. What is # SocialMadness?

Journal 175
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28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)

Webbiquity SMM

If you get your paid campaign in front of influencers, they’ll spread your messages for you — and bring them to many more people than you originally targeted.” How To Optimize Twitter: Be Real, Profiles, RT, Hashtags & More by Search Engine Watch. People are flattered you’ve added them to a list. Itweetlive.

Tools 203