Remove Campaign Remove Class Remove Microblogging Remove Reputation
article thumbnail

Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Personal > Zicam and the Reputation Management Fiasco Zicam and the Reputation Management Fiasco by Tamar Weinberg on February 6, 2008 Share Awhile ago, I used Twitter to talk about one of my favorite cold remedy vitamins, Airborne.

article thumbnail

Social Media Marketing Without Brand Awareness Can Kill You.

Techipedia: Tamar Weinberg

You can’t take your first driving class on the highway without learning how to drive on local streets beforehand. Next time you proceed in a social media marketing campaign, follow some ideas and steps: Know your market. The issue at hand is not the fact that the company was virtually unknown.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

Reply Ruben Quinones March 5, 2010 at 1:06 am Yes, I actually met him on a spontaneous tweetup, and two years later he’s appearing my class! Two days ago, they launched a new campaign to replace the old one. Thanks for having me once again… and yes, I am answering comments just as I promised!

Hotels 245
article thumbnail

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Through bad reviews, forums, and a threat of a class action suit organized through a website, HTC listened and now the consumers got what they wanted – a software update is promised for the end of March. Geeks being geeks figured out the problem (it was the video drivers) and demanded a fix.

article thumbnail

How Young is Too Young?

Techipedia: Tamar Weinberg

A 12-year-old resident of Missouri, Shelby’s Jericho website features a blog and has turned into a social good campaign with her promotion of charitable efforts for US troops , and even includes interviews with the cast and crew of Jericho as well as with US Air Force Thunderbirds and Alex O’Loughlin.

Blogger 241
article thumbnail

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Muhammad Saleem explains how titles, visual cues, a strong opening, and substance helps boost your visits through StumbleUpon.

Marketing 144
article thumbnail

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Mike’s daughter is selling hot dogs to raise money for her school class. Social media is a continuous effort, not something that is only campaign-based. Campaign-based social media marketing only works when it complements continuous social media marketing. A good tip: think about it as a reputation tattoo.