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Could #BuyMyBarina Be The Best Used Car Ad Ever?

Convince & Convert

It’s rare to find a used car ad with a slick video, website, and dedicated social media campaign. With the help of his colleagues from Chimney in Sydney, Australia, Johns launched a tongue-in-cheek campaign to “Buy My Barina” on July 13th. At press time, the video has 522,000 views and counting.

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H&R Block Declares a Hipster Tax Crisis

Convince & Convert

Leading into the 2014 tax season, the company launched a satirical campaign with a cause-marketing element that pokes fun at Hipsters who are, “struggling to file taxes in non-ironic ways.” Created with the goal of showing the more fun side of H&R Block, the campaign is targeted at raising awareness with millennials.

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Honda Creatively Leverages Social Media to Help Save Drive-In Movie Theaters

Convince & Convert

It’s one thing to market your product or service, but using your power and resources to drive action and awareness for a worthy cause is downright inspiring. The Project Drive-In website showcases a powerful video explaining the situation, plus opportunities for people to get involved.

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Everything you might want to know about QR Codes.

SocialFish

I just recently checked one out on a brochure I got in the mail for CES, which took me straight to a promo video for the consumer electronics conference. For marketing. Tips for using QR codes in marketing (Mobile Commerce Daily). For causes. QR Codes -> The Next Big Thing for Cause Marketing?

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Unsafe Thinking With Jonah Sachs - This Week's Six Pixels Of Separation Podcast

Twist Image

It was the early 2000s and viral marketing was just getting started. He created some of the world's first viral videos. His agency, Free Range Studios , created campaigns, like Amnesty International 's awareness-raising video on blood diamonds (which was seen by 20 million people). cause marketing.

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Social Media Trends of 2021 That Top Organizations Are Capitalizing On

Ignite Social Media

Cause Marketing Continues to be a Top Social Media Trend. Include video captions Add video descriptions Stay informed about accessibility tools . Companies have launched promotional campaigns focused on these attributes. Provide descriptive image captions.

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How Organic Valley Plans to Save the Bros

Convince & Convert

He’s also the star of Organic Valley’s new campaign, Save The Bros. The company’s tongue-and-cheek mission is chronicled in a humorous video that’s generated 1.5 million videos to date. According to Organic Valley’s Lewis Goldstein, who also serves as vice president of Brotection, the campaign is off to a good start.