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Competitive Marketing Analysis: 14 Ways to Monitor and Beat Your Competitors

Writtent Blog

Website Authority: What is the website’s pagerank and Mozrank, as a limited measure of how established and trustworthy they are in the eyes of Google? Receiving your own marketing grade is free, but being able to see how you stack up against others in your industry requires a subscription to their software. BuzzStream.

Analysis 106
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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs. BuzzStream is a brilliant new tool that lets you gather contact names and addresses and chart your history of communications with each individual blogger. How about creating a Worst Practices Award?

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3 Strategies to Make Big Content Work for Your Brand

Convince & Convert

Follow him on Twitter and Google+. Down the line, we also look at the number of assisted conversions the content contributed to our software Free Trial conversion funnel. Let’s take an idea that started as a simple, small project: The Google Algorithm Change History. I acted as the project manager.

Strategy 152
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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity SMM

According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Blogging platforms, content curation software , and social networks enable anyone with the ability and ambition to become a reporter, opinion pundit, or industry trade journalist online. 3) It provides more options for engagement.

B2B 318
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25 of the Best Web Presence Optimization Guides of 2012

Webbiquity SMM

And when enough people do that, then there is little chance Google can ever drop you below number #1 for brand searches. to $1.67), to the phenomenal growth in paid search clicks (driven by Google utilizing more screen real estate for these) to demonstrating how the Google display network is effective and complementary to organic SEO efforts.

SEO 192
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101 Marketing Tools and Technology Tips for 2017

Razor Social

You can monitor your performance across Facebook, Twitter, Google+, LinkedIn, Instagram and YouTube, track important SEO metrics, and understand what type of content drives the most engagement. Set Up Google Search Console. Google Search Console is a free service that lets you identify and fix website problems.

Tools 40