Small Business Mavericks

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Offline Retail Analytics Via Smartphone

Small Business Mavericks

Euclid collects data for retail businesses using smartphone technology to track consumer movement. The incredible thing about that is it allows retail store owners an opportunity to use actionable data that, before now, they haven’t had access to. Maybe you need to run a few store specials to encourage more buying.

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The Brick And Mortar E-commerce Advantage

Small Business Mavericks

If you run an off line retail shop and you’re wondering how you can compete with your online counterparts, well, don’t think you can’t. This advantage doesn’t just extend to large retailers. Encourage your customers to buy local – from you. You might actually have an advantage.

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Can You Cross-Promote Online?

Small Business Mavericks

One thing retailers off line have grown mighty adept at is cross-promoting. If she’s a smart sales clerk she’ll ask if you’ve tried the new wing-ding that nicely compliments this gadget you’re about to buy. Online retailers can get in on the cross-promotion game as well. Have you shopped there lately?

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Promote Holiday Shopping With Social Media

Small Business Mavericks

A set of holiday shopping statistics shared by Constant Contact illustrates the growing importance of social media for retailers, especially during the holiday shopping season. But, like always, many consumers still research products online and buy in brick and mortar stores. Many people now shop on Thanksgiving Day.

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Do You Know Your “Empty Nesters”?

Small Business Mavericks

Recently, Retail TouchPoints looked at the way that most “empty nesters” consult the web, browse, and buy via mobile. 85% trust third-person product reviews from major retail sites. 85% trust third-person product reviews from major retail sites. 65% use smartphones to look up product information.

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Blockbuster Is Transforming Into Netflix

Small Business Mavericks

But people will still buy clothes online and have them sent to their homes. So that’s something for you fashion retailers to think about. If there is a digital product that equates to the inventory you carry in your store, then you should seriously think about an online version of your product delivery service.

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More People Shopping Online In 2012

Small Business Mavericks

The National Retail Federation reports that 51.8% These numbers mean three things for businesses – online and offline: If you haven’t built an online presence yet, then you’d better start thinking of marketing your business online and presenting consumers with buying options on your website. Are you surprised?

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