Convince & Convert

AUGUST 17, 2012

Lauren is one sharp cookie; she used to do social media/community management for Radian6 among others, and is also noteworthy because she has something like 5,000 pairs of eyeglasses, which is pretty awesome. It was certainly different from Radian6, where we were able to make a decision and move with it. Turns on a dime.

Radian6 113

Radian6 Training Communities Conversation 113

Convince & Convert

JUNE 11, 2010

Amber is Director of Community for Radian6 , co-proprietor of the influential Brass Tack Thinking blog (formerly Altitude Branding), a cool mom, a motivating force, and a hell of a flautist). And I look forward to buying as many of you a cocktail as possible on publication date. Hopefully, the book buying public agrees next year.

Upcoming 124

Upcoming Project News Social Media 124

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. To add full to your fire, we at ITSMA did a survey that found that 55% of IT buyers now use social media in the buying process. Up 50% over last year.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

AUGUST 18, 2010

Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. I mirror your sentiments. I think showing the different questions to ask will help PR firms define overall goals much more efficiently.

Questions 160

Questions Social Media Consultant Education 160

Techipedia: Tamar Weinberg

JULY 8, 2008

For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. That’s shifting to a future where profit comes from helping people buy. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Buzz Marketing for Technology

FEBRUARY 9, 2011

I am going to give you a short synopsis of each firm taken directly from the notes I took during my conversations with them and I broke them up into 5 categories: Free monitoring services, Paid monitoring services, Sentiment based analytics, Aggregators of aggregators, and Beyond sentiment analytics firms. SENTIMENT BASED ANALYTICS.

Crimson Hexagon 275

Crimson Hexagon Analytics Sysomos Radian6 275

Webbiquity SMM

APRIL 9, 2012

While it’s no threat to professional monitoring tools like Radian6 , it’s a decent, free, quick-check tool for smaller companies and one-off searches. ” 4 Great (free) Tools to Measure Social Sentiment and 4 Important Stats by Social Media Today. 7 Apps That Rocked My Work by iMedia Connection.

Review 200

Review Tools Social Media Klout 200

Convince & Convert

MARCH 16, 2010

I don't want to play Mafia Wars, buy a cartoon pig or anything else. Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter. Those are the people I am interested in.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Buzz Marketing for Technology

JUNE 27, 2008

If you can afford it, buy professional listening tools, like Radian6 or others in that category. Track things like audience/community sentiment (positive/negative) if you want to map effort to results. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Be sure to stay aware of those.

Social Media 280

Social Media Brands Technorati RSS 280