Janet Fouts

SEPTEMBER 16, 2019

We did the research, so why aren’t they buying? BUT when the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. Maybe we have loyalty to a specific brand because of a particular memory association. because people know they are being watched in a focus group.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Janet Fouts

JULY 24, 2017

We did the research, so why aren’t they buying? Do you buy a book because of the emotion it’s cover evokes? When the buying decision actually occurs, we are likely to choose product A because it is RED and red makes us feel good. Maybe we have loyalty to a specific brand because of a particular memory association.

Social Media 144

Social Media Focus Group Sentiment Analysis 144

Koka Sexton

JANUARY 5, 2023

These metrics provide insight into how engaged your audiences are and what campaigns are helping to build loyalty. By tracking this information, you can then identify which campaigns are helping to drive engagement and retention, so you can focus your efforts on replicating that success.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

DECEMBER 5, 2022

But it also comes with high rewards—more than half of consumers are likely to consider buying from brands that are transparent. Social media is an always-on focus group. For businesses, your social channels infinitely expand your brand awareness, audience engagement and loyalty and more. Ability to crowdsource.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

MARCH 16, 2023

According to The Sprout Social Index ™, when brands take too long to respond, 36% of consumers share their negative experience with friends and family, 31% won’t complete their purchase and 30% buy from a competitor instead. Only the brands that go above and beyond for their customers receive enviable brand loyalty.

Metrics 102

Metrics Social Media Sentiment Airlines 102

Sprout Social

JUNE 12, 2023

A key part of their CX strategy was to find out what their customers are looking for when buying jewelry. It helps you build an emotional connection with them that leads to loyalty and unforgettable experiences. Use surveys, interviews and focus groups to collect feedback. So, listen actively.

Strategy 134

Strategy How To Metrics Loyalty 134

Convince & Convert

JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. They focus on fostering customer behaviors that lead to profitability. It’s more about demand creation.

Social Media 119

Social Media Strategy Mobile Consultant 119