Convince & Convert

JULY 21, 2010

A recent presentation at the PRSA Counselors Academy, by Michael Lasky , Partner and Chair of the Public Relations Law Practice at the law firm of Davis & Gilbert in NY, provided a wake up call to those in attendance about how the law is slowly creeping into the social landscape and why responsible marketers had better pay attention.

Social Media 153

Social Media Policies Consultant Social CRM 153

Convince & Convert

APRIL 12, 2012

Read on for insights from Vanessa, and Eric’s Social Media Stat of the Week (this week: 27% of people go through other channels before calling customer service lines). Click the play button to listen here: Download the audio file: [link]. It’s been kind of a crazy day in social media, right? Listen Now. Jay : Yeah.

Hotels 118

Hotels Instagram Authentication Social Media 118

Convince & Convert

SEPTEMBER 21, 2010

Now, you can worry about tools, and outposts, and social media tactics. To help you figure all this out, you might want to download my free social media strategy worksheet. Terrific job at crystallizing the thought process that needs to occur instead of just signing up for FB and Twitter and “going for it.&#

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Kipp Bodnar´s last blog.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 24, 2015

He is also the author of “Twitter Marketing for Dummies,” “Branding Yourself,” and “Social CRM for Dummies.” Kyle notes that this means you can develop processes that can be replicated, whether it’s a go-to market strategy, pricing strategy, or content strategy. In This Episode.

Strategy 60

Strategy Content Marketing Social CRM 60

Convince & Convert

MAY 20, 2010

If your readers want to download my eBook they can do so for free at my blog. If your readers want to download my eBook they can do so for free at my blog. If your readers want to download my eBook they can do so for free at my blog. If your readers want to download my eBook they can do so for free at my blog.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

MARCH 18, 2010

This is not some sort of ExactTarget sales pitch (although you do have to fill out a short form to download it, which I abhor). In reality though, there’s exactly two paragraphs about ExactTarget (and CoTweet ) in the entire document – which is a very digestible 14 pages – and they won’t bug you after you download it.

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Social Media Strategy Consultant Publishing 119

Convince & Convert

APRIL 8, 2010

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? You have to pay for WiFi, e-books, itunes downloads, apps? Just saw a post on Mashable that you can download a.99

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 21, 2010

Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink). Pricing is very reasonable, as you can download and use 60 images a year for just $229. Skitch I’m no Photoshop wizard. In fact, I’m basically illiterate at photo manipulation.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

AUGUST 25, 2010

Free access to premium news sites such as the New York Times and Wall Street Journal, free iTunes downloads, and for the kids free access to Nick Jr. Free access to a WSJ article or a free iTunes song I can instantly download will have me (personally) seeing what the SDN offers first, THEN going back to my old stand-by(s).

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Facebook Yahoo Collaboration Social CRM 142

Convince & Convert

JUNE 28, 2010

On today’s Web, buying decisions are influenced less by the grand, sweeping programs that take old marketing and put a fresh coat of social paint on them. today’s Web, buying… [link] #marketing [link] Jim Weldon Why You Should Use a Content Rationale Report: Little is the new big.On Companion blog post.

Social Media 127

Social Media Strategy Report Buy 127