Buy, Disqus, Sentiment and Social CRM

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FEBRUARY 11, 2010

More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&# – [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. What I found most interesting is the continued shift in the perception of the Apple brand.

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FEBRUARY 23, 2010

One company I know of discovered that after two or three months of customer-retention-focused outreach answering questions and resolving issues via social media, their brand's negative sentiment was increasing in the monitoring tool. link] > @jaybaer [link] Stephanie Wonderlin Is Your Social Strategy Proactive or Reactive?

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Convince and Convert Blog: Social Media Strategy and Social Media.

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JULY 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

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Convince and Convert Blog: Social Media Strategy and Social Media.

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APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Some just buy. Some just buy. Im Jay Baer.

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JUNE 11, 2010

And I look forward to buying as many of you a cocktail as possible on publication date. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. Hopefully, the book buying public agrees next year. I know it.

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SEPTEMBER 20, 2010

Creating and calibrating a social media strategy for any company should follow the same process. You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Kipp Bodnar´s last blog. Up 50% over last year.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

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AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. link] Aron Stevenson The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] sadie harris The 8 Wrong Questions PR Firms Are Asking About Social Media [link] [link] Mark Mathson Amen!

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SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Your company needs to be part of that conversation. Be where your customers are.

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SEPTEMBER 21, 2010

Sentiment: How much are you willing to automate verse check by hand? link] Deidra Bodkin RT @jaybaer: Social Media Monitoring Tools – How To Pick the Right One [link] [link] Mia Novic Lastra Limited list of tools to consider, but great ?s s to ask before buying, ESP! In other words, how accurate does it need to be?

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MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. I don't want to play Mafia Wars, buy a cartoon pig or anything else. You're right on about Twitter being only one of the channels for communication on the social web.

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3 Ways Facebook is Killing Your Website | Social Media Marketing.

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AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking.

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AUGUST 3, 2010

I have actually heard this exact sentiment from several companies and agencies recently, wondering whether they should increase their Facebook efforts because the size of the member community is just so overwhelming. Despite their size you would have to think that a Google, Apple or Microsoft could still buy them without blinking.

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JUNE 16, 2010

Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Whether B2B or B2C, customers are buying based on what they need. When I'm looking to buy something I immediately think of people in my network. Im Jay Baer.

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Convince & Convert

SEPTEMBER 21, 2010

@svbmark [link] Peter Lang 13 Observations From South by Southwest (SXSW) [link] [link] Randy Kemp 13 Observations From South by Southwest (SXSW) [link] [link] Weintraub Adv RT @jaybaer: 13 Observations From South by Southwest (SXSW) [link] [link] themaria Hi Jay, I echo the sentiment that you express here. P.S. Great meeting you in person!

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince and Convert Blog: Social Media Strategy and Social Media.

3 Ways Facebook is Killing Your Website | Social Media Marketing.

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Convince and Convert Blog: Social Media Strategy and Social Media.

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