article thumbnail

Why You Should Buy Trust Agents

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Why You Should Buy Trust Agents Written on August 17, 2009 by Justin Levy in books , business , chrisbrogan , marketing , social media , trustagents 4 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Buy 138
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

I know, because I've worked for a guy who films them for other people and also produces his own products. I'd buy a book from him. I'd buy a book from him. Heck, I'd even buy a lithium powered weed whacker from him if he endorsed it. He was personable and funny, a real likable guy. Take a look at Zappos.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why And How Your Employees And Business Can Become Trusted Influencers

Mindjumpers

We also know that it’s mostly friends and family members who play an important role in the information gathering and even purchasing decision stages of the customer buying journey. Finally, we know that there is a shift from selling to buying and the buying journey is increasingly happening online.

article thumbnail

6 Required Competencies for Social Organizations | Conferences and.

Convince & Convert

Southwest is widely applauded for their use of social media, yet it only took one employee to kick off the wrong portly film director for it to blow up in their face. Build a Crisis Plan Is today the day that a social media-fueled crisis erupts for your brand? Probably not, but maybe. Im Jay Baer.

Compete 116
article thumbnail

4 Steps to Drive Sales with a Social FAQ | Blogging and Content.

Convince & Convert

You can survey your customers, although that’s not always the best approach because the questions are not fresh in their minds – they’ve already made their buying decision. You don’t need a film crew. You don’t need a makeup artist. How did I know that? To really do so. Listening is the first step.

FAQ 139
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

article thumbnail

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

social conversation tools (FriendFeed, and maybe you could even lump in Disqus and the like with it). For example an article with “10 Reasons You Should Buy Travel Insurance&# is almost never going to go viral, it’s not surprising, shocking, interesting or in any way sticky. It’s not about any of the tools.