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Buzzwords Decoded: 32 Social Media Marketing Terms Explained

Ignite Social Media

While influencer marketing is generally focused on positive praise for products, “de-influencing” is when influencers or content creators share advice on which products they think you should not buy. It’s the price you pay when someone clicks on your ad. What does CPM mean? What does Hate Follow mean? What does CPC mean?

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An Insider Look at Reach and Frequency Ad Buying on Facebook

Ignite Social Media

Of the two methods of buying ads on the platform, Auction and Reach and Frequency , here’s a deeper look into the benefits of Reach and Frequency ad buying. What is Reach and Frequency Ad Buying. One of the biggest advantages of advertising on Facebook is the ability to target specific groups of highly engaged people.

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Example: Reach Optimization and Conversions

Jon Loomer

Not everyone who shows interest in a product is ready to buy today. My goal was to reach as many of those who visited the Beyond the Boost landing page without buying during the past seven days as possible. I created a simple ad that highlighted the pre-pay price. times, with an overall CPM of $39.22. No optimization.

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What You Need To Know About Programmatic Advertising For 2019 And Beyond

Social Media Strategies Summit

But the term programmatic simply refers to advertising that utilizes software and data to decide which ads to buy and how much to pay for them. Before there was programmatic advertising, buying ads was a time-consuming process performed manually by people. Traditional vs. Programmatic Media Buying. Source: Choozle.

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2016 Holiday Social Ad Spend; What We’ve Learned

Ignite Social Media

This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. The majority (73.3%) of US Internet users specified sales or price discounts followed by quality of merchandise (60.5%). For instance, sales price and discounts had a strong influence as did quality and selection.

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How Much Do Facebook Fans Still Matter?

Jon Loomer

There were times when I’d mention fans or WCA in the ad set name, but it wasn’t because I was targeting those groups. And when you sell a product, these people are likely to buy. It’s more because I have a growing audience of a much more effective group. CPM, 48,582 Website Clicks, $.35 WCA: $17,240.65

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Social Media Users Pass 4 Billion: Digital 2020 October Statshot Report

Hootsuite

Meanwhile, despite accounting for the largest group of social media users when it comes to their personal lives, people aged 25 to 34 are actually less likely to use social media to communicate with their colleagues than people aged 16 to 24. What’s more, gaming’s popularity is consistently high across all countries, and across age groups.

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