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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Even though Facebook videos have outperformed Youtube in terms of average interactions and shares, they still remain largely underutilized. Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM).

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Online Video Is Just As Expensive As TV Advertising

Twist Image

With so many types of online video (and this goes beyond the breadth, depth and dominance of YouTube ), it''s hard to argue with this simple fact. A few weeks ago, Research Brief published a news item, Untargeted Online Tonnage Buys Comparable to Selected TV CPM Norm , that validated this thinking. Don''t be fooled. documentary.

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13 Ways for Bloggers to Make Money with Advertising

ProBlogger

Now AdSense do a combination of CPC and CPM ads—they mix them in. When you sell a text link on your site, the person buying the link is usually doing it for search engine ranking purposes. Some ad networks (like AdSense) have ways of doing this but you can also sell sponsorships in your RSS feed directly. Sponsorships.

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Are You Absolutely Sure Your Social Media Marketing Budget Is Ready for This Year?

agora pulse

This authentic approach is cultivating genuine social interactions that will become even more important as social media platforms such as Instagram remove “likes” from feeds. less than macro-influencers and 7x less than celebrity influencers on Facebook, Instagram, and YouTube. Cost: On average, micro-influencers cost 1.5x

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Increase Your Income With Google Adsense

Viper Chill

You are here: ViperChill » Income » 6 Vital Lessons from a $200/day Adsense Account 6 Vital Lessons from a $200/day Adsense Account Written by Glen, this post has 92 Comments I’ve written about buying and selling websites quite a lot here as recently, that’s how I’ve been spending most of my time.

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Social Pros 12 – Derek Halpern, Social Triggers

Convince & Convert

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). The RSS feed is: [link]. Eric’s Social Media Stat of the Week: CPM Rates are Up 41%, CPC Rates are Up 23%, and Ad Engagement is Down. CPM rates are up 41%.

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Social Media Advertising 101: How to Get the Most Out of Your Ad Budget

Hootsuite

Facebook video ad options range from short, looping video clips that autoplay in users’ feeds, to original 241-minute promoted videos for the desktop. Video can help clearly demonstrate your services—like a cool dance class—and stand-out in a mostly static news feed. A collection ad highlights your products right in the Facebook feed.