Jeff Esposito

OCTOBER 18, 2013

They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Influencers: Who influences their product buying decisions? How do their buying decisions relate to your company? Nokia used this technique during their Somebody Else’s Phone campaign.

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Company Social Media Insurance Influencer 40

Jeff Esposito

JANUARY 24, 2011

Based on conversations I’ve had with folks who manage social accounts for their companies, it seems like the lemons have rolled into that space as well. Whether it’s lack of funding, staffing, buy-in, time or something else; it seems like there are endless obstacles. Results are more important than excuses.

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Buy Project Organization Social Networking 34

Jeff Esposito

AUGUST 11, 2010

Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. If you are going to take a similar approach, track the number of entrants, tweets, shares, new fans/followers and conversions on the site.

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Social Media iPad Class Creative Commons 35

Jeff Esposito

MARCH 21, 2011

Stephen Haines of Facebook notes , “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it. See Facebook’s T&C ). The concept of making Facebook your central hub and presence on the web is sickening to me.

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Facebook MySpace Class Apple 49

Jeff Esposito

JUNE 13, 2011

The first is the number of both inbound and outbound conversations on a specific social property. For example if you are using Twitter, you can count the number of @ replies that you receive or the number of overall conversations that you have each month. Tracking engagement can be done on a number of levels. Quality assurance.

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CoTweet CoTweet URL Metrics 45

Jeff Esposito

JULY 30, 2012

Now think about how it would feel if you were told, hey your messaging is too stiff and needs to be more conversational. After a few wins, getting buy in for testing might come a little easier. Getting the brand message out there correctly is what they are paid to do. So how can you change this?

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Team Resources Buy Examples 44

Jeff Esposito

NOVEMBER 8, 2010

This includes not only building a community and conversation with customers but also monetizing and measuring the effectiveness of the company’s efforts. Featured speakers include David Meerman Scott and Jeremy Owyang , who will discuss social media strategy and present case studies on brands like Best Buy and Verizon.

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Lithium Case Study Forums Conference 33