Convince & Convert
JUNE 29, 2017
Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response.
Convince & Convert
JUNE 29, 2017
Slowly, though, I see the pendulum is swinging back to social media’s origins as a community platform and a place to build real relationships—a place where engagement also means how many people are talking to your brand in social media, and how often they’re actually being helped, or at least they receive a response.
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Jason Yormark
AUGUST 17, 2009
Create Community Next you need to consider having a “controlled” community environment in your world. In other words, a community platform that lives on your site. A place that you can offer your customers/audience a place to communicate in addition to external channels. Just out of the chat.
Social Media Strategies Summit
FEBRUARY 27, 2020
Consider building communities that attract your ‘ marketing tribe ’ through Facebook Groups or add your most engaged followers to your Instagram Close Friends List. Then, once your customers are engaging with you through community platforms, encourage them to interact with you directly via Facebook Messenger or Instagram Direct Messages.
Proactive Report
JUNE 5, 2011
According to a Hypatia Research report, “Benchmarking Social Community Platform Investments & ROI,&# only 40% of companies measure social media performance on a quarterly or annual basis, while almost 13% or the organizations surveyed do not measure ROI from social media at all, and another 18% said they do so only on an ad hoc basis.
Social Media Strategery
MARCH 8, 2011
You cannot possibly garden the wiki, write your blog posts, moderate all of the forums, stay active on Yammer, run your metrics reports and do everything else a community manager is asked to do by yourself. Writer - Every community platform has some sort of front page along with some static “About this community&# type of content.
Social Media Strategery
AUGUST 26, 2010
For you developers, what’s preventing you from getting this involved in the communities/platforms that you’re responsible for creating? Anonymous Tim – my argument is that for developers, participating in the communities/platforms and actually using them SHOULD be part of what they’re getting paid for.
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