Jeff Esposito

DECEMBER 3, 2012

As a result, the Cancer Support Community (CSC), which merged with Gilda’s Club in 2009, issued a media statement. In this poorly written missive, it came to light the CSC allows its local affiliates to call themselves one of three names (Gilda’s Club, The Wellness Community, or Cancer Support Community). Terse in tone.

Case Study 54

Case Study Organization Reputation Communities 54

Jeff Esposito

JANUARY 8, 2014

The change triggered a lot of negative blog posts in the social media and community management communities. What we were all victim of is that we built communities on Mark Zuckerberg’s platform for two reasons. Facebook and the social media echo-chamber have failed the small business community in how to use the platform.

Meme 54

Meme Real Estate MySpace Organization 54

Jeff Esposito

JANUARY 5, 2012

IKEA Hosts Sleepover For 100 Lucky Facebook Fans – file this one under oddities from across the pond, while also being a good social campaign and listening to your community. While I would love to say I feel bad for Best Buy, I do not. Since they lost a business order of mine a few years ago I have not went near their joints.

Library 30

Library News Social CRM Policies 30

Jeff Esposito

AUGUST 11, 2010

Large brands and companies with established social presences have communities that they can tap into. Brands that are out of the limelight, charities and small businesses looking to add a contest to their repertoire need to determine if there is a strong enough community for the contest.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

MARCH 21, 2011

Stephen Haines of Facebook notes , “companies’ interactions with their customers could take place so often on Facebook that company websites would fall by the wayside,” but I am not buying it. push it towards your own cultivated community that plays on the world’s top social network.

Facebook 49

Facebook MySpace Class Apple 49

Jeff Esposito

NOVEMBER 8, 2010

This includes not only building a community and conversation with customers but also monetizing and measuring the effectiveness of the company’s efforts. Featured speakers include David Meerman Scott and Jeremy Owyang , who will discuss social media strategy and present case studies on brands like Best Buy and Verizon.

Lithium 33

Lithium Case Study Forums Conference 33

Jeff Esposito

JUNE 13, 2011

On Facebook, the Insights tool mentioned above allows you to drill down to see what builds the most engagement among your community. If you are working with a product team on building a social strategy, a great measurable is to track product bugs and fixes identified by the community at large. Quality assurance. What are you measuring?

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CoTweet CoTweet URL Metrics 45