Janet Fouts
DECEMBER 12, 2014
Even brands with deep pockets are feeling the pinch. Journal post focused mostly on small businesses, and they will certainly be hardest hit by the push towards ads because of three factors: Lack of resources to create effective ads and optimize them for clicks so you ads convert to the goals you’ve set for your campaign.
Janet Fouts
AUGUST 19, 2010
It’s interesting that Groupon started to offer two coupons at once recently(see above) and we can hope that even if the main offer is a big brand that the little businesses will still be able to opt in to the service. If big brands start sucking up that premium space will there be room left for small business?
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Janet Fouts
SEPTEMBER 12, 2015
US: #1 Marketing for Small Business. #1 22 Small Business and Entrepreneurship. 12 Small Business and Entrepreneurship. It used to be the job of marketers to get a brand or product in front of the audience and stay there. We look at the social media profiles of brands and ask questions.
Janet Fouts
DECEMBER 2, 2011
For most small businesses I’m saying no, wait a bit. There are so many things business page can’t do yet. Unless you’re a big brand with Google Direct Connect you don’t own the page name. So why do all the big brands have Google+ pages then? But what about a smaller brand?
Janet Fouts
DECEMBER 27, 2011
Shelly owns marketing and branding agency V3 Integrated Marketing. Her book, “The Networked Nonprofit”is a must read for anyone wanting to understand how social media fits into their business model. Her Slideshare , blog and wiki are treasure troves of information for small business and non-profit alike.
Janet Fouts
NOVEMBER 7, 2017
Why do people include a brand name in their social posts? Did you mention the brand? According to the Sprout Social study, 41% of Millennials want to have their content shared by the brand, while only 23% of GenX and Baby Boomers do. Let’s face it, it’s fun to see your photo or review used by a brand you love.
Janet Fouts
JUNE 5, 2014
Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie. Small business marketing consultant, speaker and author of Duct Tape Marketing, Duct Tape Selling, The Referral Engine and The Commitment Engine. a marketing and branding guy | native floridian – georgia transplant ?
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