Akamai Marketing
MARCH 23, 2011
Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.
Akamai Marketing
APRIL 4, 2011
Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.
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Akamai Marketing
AUGUST 3, 2011
Besides, what do you really care how old the audience is, if the people are passionate about something relevant to your brand, isn’t that the more important piece of knowledge? For businesses to really communicate with their audience they have to touch on the passions of their audience. Not what we are. Who we are.
Akamai Marketing
MARCH 31, 2011
I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. Because – he’s the truth: for every person who gives you a chance to respond, there are probably 2 more who just complained to their friends and didn’t even tell you why there were unhappy.
Akamai Marketing
APRIL 30, 2009
The NHL is already using this Twitter extension to connect its brand with fans. Will brands start holding Tweet-ups for their followers that are sponsored? This is just one of the new bright and shiny business opportunities in the gray economy. You can’t sponsor Twitter – but you can sponsor Twitter-ups. I think so.
Akamai Marketing
JUNE 28, 2009
Besides the business wisdom of the Weinermobile campaign, its easy to appreciate a hot dog on wheels that jams out to “I wish I had an Oscar Meyer Weiner&# in different genres, including dance music. Here’s to hoping all event marketing campains are as successful and impact a brand so successfully!
Akamai Marketing
FEBRUARY 8, 2011
But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. Most obvious of these is Google Analytics. Another is the popular “Add This&# which also offers analytic information.
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