yMarketingMatters

JUNE 20, 2014

There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment. Building a community of disinterested, unrelated followers is ultimately useless.

Small Business 263

Small Business Social Media How To ROI 263

SocialFish

APRIL 1, 2011

bitly’s Got a Brand New Mobile Site! It’s Time to Call the Social CRM Bluff (Full Frontal ROI). Things Companies Don’t Want to Hear about Social Media (Sysomos). How To Be More Googley (Brand Flakes for Breakfast). The secrets to getting a high “RCCF:” (TweetSmarter). New in Gmail Labs: Smart Labels (Gmail Blog).

Sysomos 162

Sysomos Vimeo Social CRM Analysis 162

Koka Sexton

DECEMBER 28, 2012

The ROI of Social Media. This is the dashboard of 2012 using Sysomos for all mentions of InsideView excluding mentions from the InsideView brand. I wanted to share what a social marketing machine looks like from a 10,000 foot level.

Social Media 71

Social Media Sysomos Social CRM ROI 71

Convince & Convert

JANUARY 11, 2011

But without also paying attention to how often your competitors are referenced, it’s difficult to determine whether the chatter about your brand is significant. You’ll want to us Radian6 , ViralHeat , Spiral 16 , Sysomos , Social Mention or any of the other social listening tools for this project. Search Volume.

Metrics 159

Metrics Postrank Social Media Klout 159

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

JUNE 17, 2010

Certainly, it’s not a comprehensive influence formula like Klout , or other Twitter-influence arbiters ( interesting study this week from Sysomos ), but it’s easy to calculate, and I think it makes sense. Has it given me brand exposure? We have focused on relevant followers, in our industry by and large.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Adam Boyden details key features and capabilities of several fee-based and free (or low cost) social media monitoring tools including Sysomos , Beevolve and ReSearch.ly. What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257