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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 110
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The Role of Community in Modern Branding

Pixlee

The idea of community has become a major focus of brands in many verticals. critical part of any holistic branding strategy. within existing networks of consumers, as modern brands are no longer simply about. within existing networks of consumers, as modern brands are no longer simply about. who are buying them.

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Startup Must-Haves You Didn’t Know You Needed

The Realtime Report

If you don’t have a robust system for worker’s compensation and worker’s comp PBM for pharmaceuticals, you absolutely must get one in place. Invest in cyber security software and other solutions, like training for all employees. A Brand Identity. Check it out. Worker’s Compensation. The solution? Are your consumers cool surfers?

Startup 91
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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. In other words, they’re an ideal market for a brand like Tylenol.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap (..)

List 155
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter. CMO with Siegel + Gale, a brand strategy, customer experience and design consulting agency in New York. Ellen McGirt. Elise Segar. Gail Nelson. gail_nelson. Gini Dietrich. ginidietrich.

Twitter 279
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively?