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8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

And surprisingly, so much marketing and branding today lacks personality! Inject your own special personality into your brand, and each piece of content. Remember to make all your content, on all your marketing touch points, sharable with plugins and widgets to help spread your content wide and deep on the Web. Be authentic.

Trends 279
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Introducing SocialChat by Buffer, the Easiest Way to Start Conversations With Website Visitors

Buffer Social

But don’t just take our word for it: Gartner forecasts that by 2019, requests for customer support through consumer mobile messaging apps will exceed requests for customer support through traditional social media. Now, however, for many brands, the majority of questions and conversations have shifted to private messaging channels.

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Four Ways to Effectively Capture Leads From Organic Social Media Traffic

agora pulse

Organic social media traffic represents people who take a genuine interest in your brand and are actively considering it. The good news is that 57% of people are more likely to buy from a brand that they follow on social media. Design a playful quiz with short and easy survey questions. Design surveys that adapt to all devices.

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Now, small and medium businesses can compete with the big guys when it comes to getting their brand out there and establishing awareness where it matters. However, recent data implies that such companies are failing to make use of the opportunity to build a brand and reputation because of a lack of a coherent social media strategy.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Are they fickle with the brand of toothpaste they buy? Understanding the Effectiveness of Current and Historical Marketing This applies to branding initiatives too. Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too.

Research 265
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Social Media Weekly: 5 Stories You Need to Read

Firebelly

Firebelly Memo: You can also take Firebellys Social Sophistication Survey. Facebook “Like” Increases Referral Traffic to Blogs by 50% By Lauren Indvik TypePad users who installed the Facebook “Like” widgets on their blog sidebars have experienced a 50% increase in referral traffic from Facebook collectively, TypePad revealed in a blog post.

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The Case For and Against Popup Opt-In Forms

Kikolani

The Survey. Here are the results of this survey. Perhaps this is due to the reputation and trust these individuals have built around their brands. Test on all browsers – As mentioned by some of the site owners above, be sure to test these popups on any and all browsing platforms, including and especially mobile phones.