Social Media Strategery

APRIL 1, 2013

Somehow I don’t think these are the conversations consumers are looking for from brands. Fast Company just published another article discussing how customers are no longer satisfied just with good products and services or low prices – they want collaboration and conversation from brands. Brands win! Customers win!

Conversation 132

Conversation Collaboration Study Discount 132

Social Media Strategery

JANUARY 6, 2014

As soon as managers pick a numerical metric as a way to measure whether they’re achieving their desired outcome, everybody starts maximizing that metrics rather than doing the rest of their job – just as Campbell’s law predicts.” Where does it stop? Will it stop?

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

MARCH 8, 2011

When someone in the communications industry refers to a “ community manager ,&# they are usually referring to someone that can manage the online relationships for a particular brand, using tools like Facebook, Twitter, and blogs. Inspirational Leader – You will not have enough hours in the day to do everything you want.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

OCTOBER 8, 2009

Fri, Oct 9, 2009 Government 2.0 “Dear [fill in your favorite sports team], You may think of me as a fan or as a ticket-holder now, but if you give me the chance, I’d gladly be a marketing specialist, brand ambassador, web developer, community organizer and data cruncher. and non-profit 2.0 (for cross both lines.

Gov 2.0 90

Gov 2.0 Sports Team Web 2.0 90

Social Media Strategery

JUNE 13, 2014

We came up with a bunch of content ideas for our brands’ social channels—images, GIFs, and lines of witty copy. Those “likes,” “comments,” “shares,” “re-tweets,” and “pins” are the metrics that social content creators use to (1) judge success and (2) dictate what future content looks like. Here’s the catch. They’re not. Experiment.

Social Media 109

Social Media Metrics ROI Reputation 109

Social Media Strategery

SEPTEMBER 15, 2014

Doubling the number of people on my team isn’t a success metric. Your clients are brand managers, not PR people. Public Relations agency branding leadership management marketing pr' Bigger isn’t necessarily better.

Team 103

Team Meeting Campaign Metrics 103

Social Media Strategery

FEBRUARY 22, 2015

If you’re tired of your client continually asking you for more hits, impressions, or “likes,” show him the metrics that he should be paying attention to, maybe even metrics that are tied to his business goals. Just because we can measure and optimize something doesn’t always mean we should.

Press Release 50

Press Release Metrics Authentication Proposal 50