Harp Interactive

AUGUST 26, 2010

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Where Customers Go, Marketers Follow.

Study 285

Study Social Media Survey Conference 285

Harp Interactive

MAY 18, 2010

A recent study by HubSpot concludes that the cost per lead for inbound marketing is dramatically lower than the cost of lead acquisition through outbound channels! Here are some reasons why increasingly savvy businesses are making inbound marketing the essential ingredient in their marketing mix.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

NOVEMBER 27, 2012

This conference has entered its third year and continues to provide top-level strategic advice and social media marketing insight. Covering important topics like how to engage customers, manage brand perceptions, empower employees and discovery audiences that have not been reached yet through diverse social media channels.

Forums 298

Forums ROI Twitter Conference 298

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Views (videos, ads, rich images).

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

NOVEMBER 16, 2009

This tried and true philosophy rings just as true today for any businesses entering into social media marketing. And now, if they don’t also dawn the social media marketing cap…they’ll be left behind. Social Media Marketing is more vital than ever for businesses of any size to gain exposure and compete in the marketplace.

Social Media 270

Social Media Small Business Metrics Compete 270

Harp Interactive

AUGUST 3, 2010

Here are some relevant questions: Questions to Ask Before Hiring a Social Media Marketing Company: Are you certified in social media? How do you leverage search marketing? The candidate should ask for brand and corporate policy guidelines, your business goals, target audience segmentation and profiles.

Questions 313

Questions Company Social Media Real Estate 313

Harp Interactive

SEPTEMBER 13, 2010

Social Media Marketing and Search Engine Optimization work best when synergized. Synergy is the essential ingredient in achieving high ROI and maximizing the impact of your online media plan. If you have an established brand then the brand name should be in the URL . Here are some tips on optimizing one with the other.

SEO 313

SEO Social Media URL Engineering 313