Brands, Influencer, Nielsen and Sentiment

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

MAY 15, 2019

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

Influencer

Influencer Social Media How To Campaign

Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

SEPTEMBER 2, 2015

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Here are a few of the most common mistakes brands are making when it comes to influencer marketing.

Influencer

Influencer Brands Marketing Authentication

What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

OCTOBER 13, 2010

I’ve used this tool on behalf of small clients for finding hundreds of key influencers on Twitter, blogs and various other social networking sites and forums. and where they are talking about it), sentiment analysis, and collaboration tools for acting on the information. Nielsen BuzzMetrics. Social Mention.

SM2

SM2 Vocus Alterian Radian6

Establishing and protecting your brand’s reputation online

Sprout Social

DECEMBER 29, 2022

You built your brand into one that consumers love and trust. Now you have to maintain the momentum and manage your brand reputation. Building and maintaining your brand in a crowded market is no easy feat. According to Nielsen Media, as of 2022 there are over half a million brands globally. You did it.

Reputation

Reputation Sentiment Loyalty Nielsen

What is a customer journey map and how to make your own [examples included]

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. Seeing a social media ad, getting a branded newsletter and asking a friend for a product recommendation are all touchpoints.

Examples

Examples Template Templates How To

How to Make Short-Form Videos That Stand Out

Hootsuite

MAY 18, 2023

Partner with relevant influencers and brands If you’re looking to reach a wider audience, teaming up with influencers or relevant brands can be highly effective. Data from Civic Science found that 14% of 18 to 24-year-olds reported purchasing products in the last six months due to a blogger or influencer recommending it.

Video

Video HootSuite How To UGC

Best Social Media Monitoring Tools

Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony

Cymfony Social Media Tools SM2

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Image source: [link]. PostBeyond.

LinkedIn Analytics Metrics Feed

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

JULY 23, 2017

Businesses can track these shares to see if they resulted in an increase in brand exposure, traffic, leads captured and talent attracted. What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Image source: [link]. PostBeyond.

LinkedIn Analytics Metrics Social Networking

It’s Not Too Late to Return the Social to Social Media

Convince & Convert

NOVEMBER 20, 2013

In the years since Benioff wrote his manifesto, enterprises have become obsessed with connecting with customers via Facebook, Twitter or other social media, as they then monitor sentiment and measure effectiveness. As head of Salesforce’s social media efforts and strategy, I helped build Marc Benioff’s social imperative.

Social Media

Social Media Sentiment Nielsen Reputation

B2B Employee Advocacy Best Practices

Oktopost

JUNE 9, 2020

The opportunity to engage a wider audience is unparalleled, and of course, can be immensely helpful to a brand. Brand Amplification. Social networks tend to prioritize meaningful interactions between people over branded content which doesn’t spark back and forth conversations. Employer Branding. Building Trust.

B2B

B2B Survey ROI Metrics

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Research: How do people talk about your industry and who are the influencers?

Social Media

Social Media Radian6 Strategy SM2

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity SMM

FEBRUARY 7, 2011

Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning. No bells, no whistles, just business.&#

Social Media

Social Media Tools Tips ROI

How to use Instagram for B2B marketing

Sprout Social

APRIL 25, 2022

It can help distinguish your brand, build your audience and promote customer loyalty. In short, B2B brands need to be there. Why should B2B brands be on Instagram? Here are three quantifiable reasons to bring your brand to Instagram: It’s where your customers are. People use social to connect with brands as well.

B2B

B2B Instagram How To Marketing

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

Webbiquity SMM

JANUARY 24, 2012

What’s the most effective way to grow a company’s social influence? How can an brand establish trust online? The key to success in this new world is creating highly sharable content and building a network of influencers who will share it. 10 Measures of Social Media ROI for Your Brand by SocialTimes.

Social Media

Social Media Tips ROI Nielsen

Social Media Informer

Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Top 3 Mistakes Brands Make with Influencer Marketing

Trending Sources

What’s the Best Social Media Monitoring Tool? It Depends

Establishing and protecting your brand’s reputation online

What is a customer journey map and how to make your own [examples included]

How to Make Short-Form Videos That Stand Out

Best Social Media Monitoring Tools

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

It’s Not Too Late to Return the Social to Social Media

B2B Employee Advocacy Best Practices

Convince and Convert Blog: Social Media Strategy and Social Media.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

How to use Instagram for B2B marketing

39 More (of the) Best Social Media Guides, Tips and Insights of 2011

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