Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 13, 2019

“Your brand is what other people say about you when you’re not in the room.” The answers to these questions reach beyond brand and even marketing. The answers to these questions reach beyond brand and even marketing. Putting insight into action is where brands truly capture the opportunity to better drive connection.

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. Sentiment may even out in short order.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. Sentiment may even out in short order.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Webbiquity SMM

JUNE 20, 2011

YouTube reaches 36% of all business decision makers (more than 10 times the figure for Forbes.com). Gone are the days of conducting expensive surveys and focus groups to find out what your prospects are thinking. Your buyers are there, and they expect you to be there as well. It just takes listening.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Audiense

FEBRUARY 8, 2017

But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences? It’s all competition for eyeballs.

Data 60

Data Focus Group Compete Twitter 60