Brands CPM Mobile Study 
Socialmedia.biz
JANUARY 14, 2020
According to a recent Buffer research , out of the 7 posts that brands share on their dedicated Facebook page every week, 80% links to external landing pages, 19% are images and less than 1% are native videos. Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.
Buffer Social
MARCH 22, 2017
But one stat really stood out to us: Square video (1:1) takes up 78% more real estate in a person’s mobile newsfeed than does landscape video (16:9). And with mobile content consumption on a dramatic rise, this felt like something we had to get to the bottom of. But first, a few key takeaways to set the study up!
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Ignite Social Media
SEPTEMBER 14, 2020
The holiday season has traditionally been the largest revenue generator of the year for major brands and retailers, but 2020 has marketers taking their typical playbooks and throwing them out the window. Mobile shopping also increased, especially with some of these new-to-online shoppers. Key Takeaways. Be Strategic with Paid Media.
Buzz Marketing for Technology
DECEMBER 8, 2010
And as more people find out about this gem of an advertising experience CPC and CPM prices will continue to march upward – I have already begun to see this in my own ad buys! Mobile it totally optin and you need to start building your mobile optin list now. Brand Advocates vs Brand Adversaries – it’s a Very Thin Line!
Twist Image
DECEMBER 18, 2015
What can't a brand measure in this day and age? Did the brand do anything to capture some form of a transaction (an email address, an online order, a purchase)? Have consumers engaged with our mobile application? It's impressive what a brand can say, how they interact with customers, and what they do based on this feedback.
Oktopost
JULY 15, 2020
A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. LinkedIn’s cost per click is higher, but the conversion rate makes it a much better value for B2B marketers—and the numbers and case studies bear this out.
Hootsuite
OCTOBER 27, 2020
The full study also includes more easy-to-understand data visualizations and shareable graphics. Number of people using mobile phones around the world: 5.20 More than 9 in 10 internet users around the world connect via mobile devices, but two-thirds still connect via computers too. Essential headlines. billion people.
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