Likeable
APRIL 13, 2021
By “fundamentals,” we mean the core media metrics old-fashioned digital marketers (oxymoron?) Metrics like CPM, CPV, and CPC compete reasonably well. Why should your brand add TikTok into the marketing mix? So far, we’re impressed. The fundamentals are there. Not so anymore.
Keyhole.co
MAY 12, 2023
Yes, you will be astonished to know that keyword monitoring is not just a spying technique but your ticket to boost your branding, sales, and revenue. Keyword monitoring is when you keep track of certain brand-relevant or high-search volume keywords to see what people are searching for. But here’s the catch. What is keyword monitoring?
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Convince & Convert
MAY 21, 2013
The advanced model allows you to not only set your own CPM bids, but also to switch over to CPC pricing. According to Mashable, one marketing firm running Facebook campaigns for major brands is seeing mobile click-through rates for Sponsored Stories that are 12 times higher than their desktop rates — not to mention 45 percent less expensive.
Hootsuite
MARCH 20, 2023
Lowering your Facebook cost-per-click (CPC) is one way to do that, so read on for tips on decreasing your CPC and understanding how to get the most out of your ad campaigns on Facebook. However, when you use CPC pricing, you’ll only pay when a Facebook user clicks on your ad. Let’s take a look.
Convince & Convert
OCTOBER 12, 2010
And the only brands that can accept that are likely to be big ones with multi-platform marketing budgets. The larger the brand, the more likely they are to use social media without concerning themselves with its dollar ROI, when goodwill for them, is priceless. And as for small brands, there’s no debate at all.
Hootsuite
JUNE 7, 2022
But sometimes, your regular brand content isn’t enough to stand out. That goal could be general, like increasing brand engagement. For emerging brands, this could be a campaign to showcase what’s distinct, exciting, and exceptional about your brand. Instagram is a place where users want to discover and follow brands too.
Little Web Giants
NOVEMBER 4, 2014
Brand or Product. Shopping and fashion. and it also must be at least double the cost-per-click (CPC) bid. Bidding can be optimised for the selected objective (CPA), clicks (CPC) or impressions (CPM). There are six categories of pages: Local Business or Place. Company, Organization or Institution. Entertainment.
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