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Planning a merger or acquisition? Don’t forget social media

Sprout Social

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. M&A can be complicated, but having a structure and plan in place ensures you set your company and your social media team up for success. Let’s post on social media about it.”

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7 risks of not prioritizing social media governance

Sprout Social

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. Let’s state the obvious: Social media governance is not the sexy side of social. Risk to your brand. And what about your brand?

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Best Practices for Using Social Media Listening to Improve Your Marketing Strategy

Social Media Strategies Summit

Social media listening is the same as this but on a massive scale. It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. What Exactly is Social Media Listening (& Why Should I Care)? 3 Examples of Social Media Listening in Action.

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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. Chemicals. • Kristina Bobrowski – Social Media Manager, Dow Corning. • Alison Buckley – Social Media Manager, Dow Corning.

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5 Rules You’re Probably Breaking with Facebook Page Management

agora pulse

“Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement. It doesn’t matter how experienced you are, these are 5 rules you’re probably still breaking with Facebook page management. image source.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. • Competitive analysis: How does your brand stack up to the competition? •

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Tips and ‘Tricks’ From Psychology for Better Engagement on Social Media

agora pulse

Here’s a look at some tips and tricks from the world of psychology that can help social media managers engage more with their audiences. If you think the success of certain brands on social media is pure chance, think again. Here are the psychological social media “tips” you need to know.