5 Things Companies Do That Ruin Storytelling Success
Convince & Convert
NOVEMBER 9, 2015
Here are five things companies do that can impede storytelling success. The Complexity Conundrum. I see this too often, especially in industries that have lots of jargon, such as high-tech, financial services, medical, pharmaceutical, etc. It’s hard to watch when companies are so close to a beautiful story, and then this happens! Companies can’t be. disagree.
#MyPillStory & the Anti-Baby App: Why Pharma Can’t Afford to Ignore Women’s Health on Social
APRIL 14, 2016
In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers. Such data can help various departments within pharmaceutical companies to improve their products. Tracking topics like these can also give brands valuable insights when it comes to competitive intelligence.
5 Things Social Listening Data Can Tell Us About Zika
MAY 11, 2016
Social media has changed the way information about global or local health crises spreads and it is in the process of changing how pharmaceutical companies are using this information to gather more insights about their products and customers. We’ve used the Talkwalker social listening platform to dig deeper into the conversation and find some insights into how the Zika virus has been discussed online in the past six months. The virus has been one of the most widely discussed topics in the pharmaceutical industry over the course of the last months.
10 Questions You Should Ask Your Social Media “Expert”, “Guru” or “Wizard”
APRIL 1, 2012
If you operate in a regulated industry such as pharmaceutical, tobacco, alcohol, finance, insurance, or a host of others… it would be a good idea to find a professional who has significant experience in your industry and understands any limitations or restrictions. 3) What are my competitors doing? Will you provide me with links to your accounts? Pretty self-explanatory. Probably not.
List of Brand-Side Corporate Social Strategists: Twitter Edition
FEBRUARY 28, 2011
Jeremiah Owyang recently published a fantastic List of Corporate Social Strategists for 2011 (Buyer/Brand Side) , an impressive compilation of individuals either holding the title or performing the role of corporate social strategist, defined by Jeremiah as “the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies.. Here you go. Serious disconnect there.). Followers range from less than 10 (no, that’s not a typo) to more than 10,000.
3 Things You Can Learn From Daryl Katz
The Realtime Report
NOVEMBER 13, 2016
After Katz graduated from law school, he decided to come full circle by investing in the pharmaceutical industry. Katz’s business empire began with the pharmaceutical business, but he chose not to define himself by only one industry. After he helped expand the Canadian Rexall brand of over the counter drug products and drugstores in Canada, he sold the business for $3 billion. Rexall
5 Rules You’re Probably Breaking with Facebook Page Management
SEPTEMBER 7, 2016
“Facebook Jail” is the term I use to describe the solitary place where Social Media Managers are sent without their brand page, advertising account or fan engagement. Images must also not promote lotteries, money or pharmaceuticals. Images cannot be Facebook branded or associated. Participants are providing information to [my company name] and not to Facebook.”. Images.
The New Employee Experience (EX) @MNBurgess to Deliver @Conferenceboard on 5/28 #SocBiz
Blue Focus Marketing
MAY 11, 2015
Thompson , Director, Organizational Engagement, Boehringer Ingelheim Pharmaceuticals, Inc. ( @Boehringer ). From my abstract: Companies the world over are focused on the pursuit of User Design (UX) and the importance of the Customer Experience (CX). Many Many companies are still learning that traditional command-and-control models may not be the best fit for today’s business.
Career Advice for Writers: How to Become a Copywriter
JANUARY 2, 2015
The US Bureau of Labor Statistics is predicting strong job growth in this area, and studies find that companies are desperate for digital marketing talent. Nurses could find work writing about health care or medical devices, and former chemists could become marketers for pharmaceutical companies. Image source. Use Your Education to Your Advantage. Do you need a 4-year degree?
The Future of Pharma Marketing: The Game Changer (Part 2)
Blue Focus Marketing
JUNE 6, 2011
Game Changer: Facebook Tells Pharma Brands They Must Allow Comments by August 15, 2011. Facebook told pharmaceutical companies as of August 15, they will no longer be able to disable the comment feature on their Facebook pages. Pharmaceutical companies are finding themselves in an era of seismic change. Brands have many new ways to reach and engage physicians.
3 Tips to Use QR Codes For Information, Not Destination
Convince & Convert
JANUARY 15, 2012
vividly remember debating whether we should use www.internetdirect.com or [link] on a series of ads my first online company ran in PC Magazine, Net Guide, and Internet World in 1994. Now, however, all but the most brand-driven and obtuse ads include a URL, in the way that the prior generation of marketers included a phone number, and before them, a street address. sustainability!)
Drunk On The Social Media Kool-Aid
JANUARY 10, 2012
My company, Twist Image , sells marketing and communications services (with a focus on the digital/online channels). " Ultimately, I use Social Media as a publishing and engagement platform to create attention, awareness and interest in my company. In the past short while, I've come across some very smart, clever and strategic entrepreneurs and business professionals who have leveraged Social Media to circumvent some of the more traditional advertising channels to not only get their brand message out, but to become celebrities in whatever niche industry they serve.
The Future of Pharma Marketing: In need of a social media & digital injection (Part 1)
Blue Focus Marketing
JUNE 5, 2011
According to the L2 Digital IQ Index: Pharma & Healthcare Providers,April 18, 2011, Report. “Drug companies have relied on their sales representatives – and often a catered lunch – to reach doctors and shower them with samples.”. Digital research firm eMarketer tells us: “the pharmaceutical industry hasn’t fully adopted web 2.0 Social Media Goes Untapped in Pharma. Enjoy!
What I Like About the New Facebook Timeline Profile, Privacy Settings, and News Feed
SEPTEMBER 24, 2011
The brand new Facebook profile design featuring the timeline layout. For personal branding, you can showcase your best “cover” shot. There are a ton of different ways you can use this for branding, and they’re probably a lot easier than cutting one image into five for the previous photo strip. The Best Facebook News Feed Setting. Good stuff! Review All Tags.
2011 #Nifty50 Top Twitter Women
Blue Focus Marketing
MAY 8, 2011
Jenara is an Asia-based filmmaker, organic farmer, and freelance journalist for Fast Company magazine and CNNGo, as well as a Harvard and Berkeley grad. Though she writes mainly on pharma-related subjects, her blog topics also include branding, family, fundraising, innovation, leadership, and Twitter. Ellen writes for Fast Company magazine and helps run the 30 Second MBA site.
Marketing Minds: Monu Kalsi – VP, Head of Digital @ Zurich North America
SEPTEMBER 30, 2016
Monu Kalsi VP, Head of Digital @ Zurich North America Head of Digital for Zurich North America ($13B company) leading a high-energy organization passionate about leveraging digital, strategy, marketing, and technology to create business value and drive our customer focused digital transformation journey. Below is an interview with a true marketing thought leader. Marketing Minds
How Consumers use Social Media During Purchase
MARCH 14, 2013
OTC pharmaceuticals. packaged foods. I can see the home care products and OTC pharmaceuticals. And why is Starbucks so often hailed as the #1 social media company in the US then? Are you still wondering just how to integrate social media into your marketing mix? Online Resources. 73% electronics. 67% automobiles. 66% baby care equipment. 64% household appliances. beverages.
New Media By Design
AUGUST 23, 2011
Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. The bad news is that most media brands see it as an impossible task. Why is it that the majority of online news sources all look the same? There is no doubt that news as we know it has forever changed because anyone and everyone can report on an incident live and in the moment. It's hard for the most respected traditional media outlets to break major news events in this day and age. long before the journalists get their scoops. What could the news look like now? breaking news. design.
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Promoting a brand through social media is no longer unique or novel — it’s simply the norm. From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Learn more. million followers).
10 Actionable Blog Tricks to Skyrocket Your Sales
JULY 25, 2013
Sorry, but first-time visitors to your company’s website probably don’t want to talk to your sales representative. The following example from the HubSpot blog illustrates how the company is able to promote their content assets , while providing distinct value to prospects, by creating a text call-to-action : Image credit: HubSpot. 4. Justify Your Brand. Unlikely. The lesson?
How to Keep Your Blog Hacker, Spammer, and Spyware-free
JUNE 6, 2011
Or perhaps it wasn’t as overt—you just discovered links injected into your site footer containing the anchor text of a certain famed pharmaceutical brand. To a large extent, many are playing the numbers game to try to build black-hat links or manipulate website content for the benefit of helping illegitimate companies rank higher in search engines. So how can you stay safe? 1.
Diva Marketing Talks Pharma + FDA + Social Media With Fard Johnmar and Steve Woodruff
Diva Marketing Blog
DECEMBER 17, 2009
On today's Diva Marketing Talks Fard Johnmar , Envision Solutions and Steve Woodruff , Impactiviti , join me to explore how social media impacts healthcare, with a focus on the pharmaceutical industry. However, for companies in highly regulated industries, especially healhcare, the stakes are high to get it "right.". His branding/marketing/social media blog is called StickyFigure.
Top Tips For Packaging Your Goods
SEPTEMBER 29, 2014
Your packaging is one of the few ways you can set your business apart from the opposition – particularly if you are selling something that other companies are selling too. Branding. Your packaging is a perfect opportunity to promote your branding and is essentially a large canvas for your images. As long as it gets there, who cares how it’s wrapped right? Extras.
Twitter Commits Suicide (or Twipocalypse Now: Redux)
APRIL 21, 2010
Neal has worked for Comcast, GlaxoSmithKline, Qwest Communications, Paramount Pictures and Warner Brothers and his clients have included the United States Postal Service, Hyundai, DreamWorks Studios, Major League Baseball, over 20 major pharmaceutical brands and NASA. Well, something did happen. But it wasn’t exactly the Twitter 2.0 I was expecting. Twitter 2.0, This Twitter 2.0
Content aggregation drives viewers, but can it drive profits?
OCTOBER 12, 2010
While the company does recruit writers and editors with journalism experience, the staff (made up primarily of contractors) focuses more on summarizing and contextualizing third-party stories than creating their own. Theres been a lot of talk about whether aggregators are good or bad, but its nice to see some coverage of the potential business models that can be pursued by media companies that adopt aggregation practices. ” Six sections will be edited continuously—pharmaceuticals, healthcare, energy, media & marketing, telecommunications and technology.
Power To The (e) Patient!
Diva Marketing Blog
NOVEMBER 16, 2009
As we've seen with consumer and business brands ePatients are using the Internet for research and social media for peer-to-peer support. The goal of the back-to-back 15-minute presentations from marketers, pharma companies, government agencies and media companies was to educate by responding to a series of predetermined questions from the FDA. are doing much the same.
Zicam: Loss of Taste and Smell - The Reputation Management Fiasco.
Techipedia: Tamar Weinberg
FEBRUARY 6, 2008
In the past few months, I’ve dealt with companies who are unfortunate victims of bad links in Google, but those links refer to incidents that are years old (and are even resolved). In fact, it seems that the company does not want to acknowledge that its chemical compound may actually really have a negative impact on a small fraction of individuals. The first result alarmed me.
50 Habits of a Highly Effective Blogger " EdithYeung.com
Buzz Marketing for Technology
JUNE 27, 2008
« Free Personal Branding Teleseminar by A Brand You World Summit. Create blog design that complements the rest of the personal or company brand. Edith Yeung.com Dream Think Act --> Edith Yeung.com Dream Think Act. Home. --> Home. About Edith. Speaking. Archives. Contact. Essential Tips to Get the Most Out of Trade Shows, Conferences & Seminars (Podcast) » Tuesday 13 Nov 2007. 50 Habits of a Highly Effective Blogger. especially like this one session with Denise Wakeman, Rich Brooks and John T Unger on the topic of Blog Design Basic. Be authentic. 7.
Six ways to make Web 2.0 work - The McKinsey Quarterly - Six ways Web 2.0 work - Business Technology - Application Management
FEBRUARY 22, 2009
The McKinsey Quarterly Home McKinsey & Company McKinsey Global Institute china.mckinseyquarterly.com Help [+] Log In Register close Register Member Center The McKinsey Quarterly is the business journal of McKinsey & Company. tools present a vast array of opportunities—for companies that know how to use them. tools present a vast array of opportunities—for companies that know how to use them. has grown, companies have noted the intense consumer engagement and creativity surrounding these technologies. First time here? Read our Quarterly Basics.
Convince and Convert Blog: Social Media Strategy and Social Media.
Convince & Convert
SEPTEMBER 21, 2010
Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? How can your brand participate in this space most effectively? know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) What about you?