Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. As someone who manages social media internally for a brand, my initial thought was, “Hey, this sucks.” From a Facebook user standpoint, I implore you to take off the brand/agency/social guru hat for a second. Am I right? Less can be More.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

MAY 17, 2011

Well, that was until today when I read this article on the Street noting that CEO Vikram Pandit launched his own fan page on Facebook to help bolster the brand image. That screaming and lack of usage by the CEO is plain vanity and poor taste – it is also is the antithesis of what a company should be doing to engage their customer base.

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Banking Wikipedia Fashion Training 48

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). While the audience differs, it still fits the end need of talking to people who like the brand and having a bunch of hits and misses.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). While the audience differs, it still fits the end need of talking to people who like the brand and having a bunch of hits and misses.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 17, 2012

LinkedIn allows organizations/companies to create a branded page where people can learn more about an organization, its staff, products and services for sale, or “follow” the organization so that they can receive timely updates on new happenings or staff changes.

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LinkedIn Wikipedia Aggregator Groups 51

Jeff Esposito

APRIL 18, 2011

When you think of target marketing to impressionable audiences or children, what companies come to mind? Up until a few days ago, I would have easily rattled off a number of tobacco, fast and junk food companies and noted that the practice was pretty damn sleazy as well. Why the shift in my opinion?

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Sample Samples Company Cost 37