Keyhole.co

JANUARY 17, 2024

It’s about understanding the “why,” gaining a deep understanding of your audience, and refining your campaign strategy. So, when we delve into social listening, we’re exploring the “why” – the motivations and sentiments that drive the online discourse. These two strategies often overlap and work together.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Oktopost

MARCH 7, 2022

Like actual listening, social listening can be the glue that holds your marketing strategy together. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. What is Social Listening? Why Social Listening is Important.

B2B 155

B2B Sentiment Analysis Reputation 155

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze?

Analysis 69

Analysis Data Sentiment Metrics 69

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. PPC advertising If you use paid advertising to promote your website or product, keyword monitoring will save you bucks.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

MARCH 9, 2023

You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand. Using social listening, you can conduct in-depth sentiment analysis and understand how your audience feels about your brand, certain features, or if there’s anything noteworthy.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

MAY 31, 2023

Doing this lets you see what’s working well for your competitors and what you can do to improve your social media strategy. So next, we’ll talk about how to handpick competitors for your brand so you get the right estimates for comparison. Identifying your main competitors is an important step in your social media strategy.

Social Media 52

Social Media Strategy How To Analysis 52

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Here are a few different strategies to consider.

Reputation 98

Reputation System Brands Knowledge Base 98

Keyhole.co

MAY 16, 2023

The term “media monitoring” specifically is when you collect online tidbits that have mentioned a concerned topic. Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. Media monitoring will do that.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

DECEMBER 13, 2023

Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Keyhole.co

MAY 3, 2023

Measure Brand Reach & Engagement The most obvious benefit to measuring your hashtag performance is to know how many eyeballs have seen your content. Skincare brand Drunk Elephant uses the #TheLittles hashtag to showcase their travel-sized products. Quantitatively, you can get real data that helps inform your strategy.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Sprout Social

FEBRUARY 13, 2019

The answers to these questions reach beyond brand and even marketing. They provide insights that can inform an entire business strategy. Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. What don’t they like?

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Authentication Analysis Sentiment Tumblr 98

Oktopost

DECEMBER 22, 2019

Social listening means monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Ten Great Brand Monitoring Tools.

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

Sentiment 90

Sentiment Analysis Tools API 90

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Salesforce has already stopped selling licenses to the product.

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HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

SEPTEMBER 12, 2023

Here, you get instant access to brand mentions across social, news, blogs, videos, etc. Moreover, it also offers brand tracking tools to help you monitor competitor performance. Just put in what’s essential for your content strategy. Let’s look at some content discovery platforms you can look into: 1.

Tools 52

Tools Social Media Curata Price 52

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 141

Brand Monitoring Tools Brands HootSuite 141

Unmetric

SEPTEMBER 9, 2019

It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. These insights will go a long way in helping you fine-tune your content strategy. Sentiment analysis helps you identify how a certain brand or post is perceived by people.

Tools 85

Tools Hitwise Analysis Price 85

Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. Another thing to look at is your competitors’ marketing strategies. Use search engines and social media to research businesses that offer similar products or services.

Analysis 52

Analysis How To Marketing Price 52

Hootsuite

JUNE 29, 2023

What, exactly, are people quietly thinking — or not-so-quietly tweeting — about your brand and product? For instance: Patagonia is beloved for its commitment to the environment (it even landed at #3 on the 2022 Axios-Harris poll of the most reputable brands in America). 10 top brand reputation management strategies 1.

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

JUNE 15, 2020

The GDPR (General Data Production Regulation) represents a data protection law implemented by the EU (European Union) in May 2018. After all, the ability to track the specific behaviors of consumers such as products viewed or time spent on-site on a specific page can clue us in on highly relevant offers. What is GDPR, anyway?

Social Media 130

Social Media Privacy Marketing Policies 130

Keyhole.co

OCTOBER 7, 2020

But there’s a lot of chatter out there, so sifting through all of those mentions manually would be an impossible task for many brands. That’s what sentiment analysis tools are for. They capture everything that’s being said about you and tell you how your audience feels about your brand in real time. BrandMentions 5. Digimind 9.

Sentiment 59

Sentiment Analysis Tools Price 59

Hootsuite

OCTOBER 28, 2019

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

MAY 16, 2023

By reading this post, you’ll have at your disposal the tools and strategies to “hear” what your customers say about your brand. It continues with steps to mitigate negative sentiment. It includes ways to humanize your brand and promote the positive vibes your fans share. This is not a tale of woe.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Keyhole.co

JUNE 30, 2021

Five ways social media data can take your strategy to the next level. Thankfully, many different data sources can help with this and some interesting techniques to improve social selling with a data-driven approach and craft a better media strategy for business. . Paid social media: your brand’s ads; PR campaigns; influencers’ posts.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts. One of which is by utilizing data to craft a better media strategy for your brand. or “Which age cohort is sharing our content?” Not convinced?

Data 52

Data Social Media Strategy CPC 52

Sprout Social

APRIL 15, 2024

However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed.

Press Release 88

Press Release Banking Reputation Marketing 88

Keyhole.co

OCTOBER 21, 2023

It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. Using social media monitoring tools, you can record the mentions, conversations, reviews, and sentiments that might affect the success of your brand.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Sprout Social

JANUARY 5, 2023

Through strategic social listening, brands can analyze customer conversations at scale. The end result is a more meaningful and effective social media marketing strategy. . Social listening strategies for brands. These answers can inform your messaging and improve your content strategy. Social listening strategies.

Social Media 81

Social Media Sentiment Hashtag Analysis 81

Hootsuite

JULY 17, 2023

Online reputation monitoring tools allow you to listen closely to online conversations, track keywords and mentions, and keep your eyes peeled for industry news that might impact your business. Trusted brands are successful brands. Set alerts for changes to brand sentiment so you can react quickly and mitigate risk.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Hootsuite

JULY 13, 2022

It’s the accumulation of their feelings after every touchpoint they have with your brand. Two pillars will essentially shape a customer’s experience: Your brand. Your product or service. Firstly, how they view and interact with your brand will shape their perception. Invest in your brand. With cold, hard numbers.

Tips 107

Tips HootSuite Survey Template 107

Keyhole.co

APRIL 26, 2023

Engagement will also let you know whether users like your product or service and most importantly when to launch new products on social media. Volume and Sentiment The volume metric indicates how much people are talking about your business or brand online. Sentiment shows you how people feel about your brand.

Metrics 52

Metrics Social Media Tools Sentiment 52

Keyhole.co

MAY 24, 2023

Despite having a solid strategy in place, you will see a discrepancy in performance. You’d want to know their strengths, weaknesses, and strategies so you could come up with a plan to defeat them. These tools allow you to track your competitors’ marketing efforts, pricing strategies, and customer reviews.

Analysis 52

Analysis Types Tools Price 52

Keyhole.co

MAY 12, 2023

By paying attention to what people say about your brand online, you can identify areas where you need to improve. For example, suppose you notice that people are complaining about the quality of your products. Improve customer experience Monitoring your online reputation can also help you improve the customer experience.

Reputation 52

Reputation Tools Sentiment Review 52

Keyhole.co

NOVEMBER 4, 2020

Did you miss our previous article on the best Sentiment Analysis Tools? The latest studies show that social media is the first touchpoint customers have with your brand. In fact, customers are significantly more likely to discover your brand through social media over a search engine. Updated – November 2020. Agorapulse.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

DECEMBER 20, 2023

But don’t take our word for it—from AI-powered capabilities that fuel your social strategy end-to-end to high-level integrations with tools like Salesforce and Zendesk that unify your techstack, check out what makes Sprout the best tool below. Social listening unpacks insights about competitors, products, audience sentiment and more.

HootSuite 104

HootSuite Brands Price Collaboration 104

Hootsuite

JULY 13, 2023

Features include sentiment analysis, competitor benchmarking, trend spotting, and more. Sprout Social Source: Sprout Social Sprout Social is a social media management software designed to help brands build a smart social media presence. This powerful platform scours social media data to deliver actionable insights in minutes.

Comparison 76

Comparison HootSuite Hubspot Price 76