Brand Monitoring Communities Conversation ROI 
Hootsuite
NOVEMBER 7, 2023
It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. What are social listening tools?
agora pulse
JUNE 13, 2020
Whether you use Twitter for traffic driving, lead generation, influencer outreach, brand monitoring, or customer service, you need to measure your efforts. If your resources are limited, focus your time targeting the people who will help you garner the greatest ROI for your campaigns.
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Oktopost
JULY 18, 2023
It takes into account not just direct mentions, but any posts, tweets, or comments that could prove relevant to your industry, and worth responding to in your own social posting or community management strategies. Social listening is key to informing your brand’s understanding of customers and leads.
Hootsuite
FEBRUARY 24, 2023
It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Hootsuite doesn’t limit tracking or charge extra to monitor more mentions.
Oktopost
NOVEMBER 16, 2023
Customer service enhancement Analyzing social media conversations such as comments and DMs highlights the key questions and concerns customers turn to social media for help. With this knowledge, social media teams communicate with customer success teams to identify common issues proactively and improve processes to address them.
Firebelly
SEPTEMBER 2, 2010
In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success.
Unmetric
JULY 9, 2019
Brands use Twitter for a whole bunch of reasons. Be it product updates or engaging in industry-related conversations, it is the go-to network to increase brand visibility. Twitter analytics tools give you key data points that are helpful in calculating your social ROI. G2Crowd Rating: 4.2.
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