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Twitter for Business: Is It Time?

Webbiquity SMM

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.

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Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. According to our most recent Brands Get Real report, 76% of respondents expressed that they are more likely to buy from a brand they feel connected to than a competitor.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Google buys social search startup Aardvark By Bobbie Johnson Google has acquired search startup Aardvark in its latest attempt to improve its standing in the growing social search market.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions. By reading this post, you’ll have at your disposal the tools and strategies to “hear” what your customers say about your brand. It includes ways to humanize your brand and promote the positive vibes your fans share.

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Brand Reputation Management: 10 Strategies to Avoid Damage

Hootsuite

View this post on Instagram A post shared by The Hershey Company (@hersheycompany) How can you brand give back and participate? How can your brand be generous and helpful to everyone else? Try creating a Facebook group for your fans. Read more about avoiding brand safety risks here. How do you determine brand reputation?

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5 Tips To Boost Sales With Proper Data-Driven Social Media Strategy

Keyhole.co

So, the sentiment of the mentions or comments to the posts should be measured to ensure the brand image is on track: Brand mentions: keep track of what’s being said about your brand on social media and manage the brand reputation. To lookalike audiences who have similar profiles to the ones who converted.

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5 Ways To Boost Sales With A Data-Driven Social Media Strategy

Keyhole.co

Therefore, the sentiment of mentions or comments should also be measured (as detailed below) to ensure you’re building a positive brand image: Brand mentions: keep track of what’s being said about your brand on social media and manage the brand reputation.

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