Waxing UnLyrical

JUNE 28, 2018

In the seminal book on influence Made to Stick , the authors performed a study that found that after a presentation, audience members were far more likely to recall the stories they heard than the statistics presented — by a factor of more than 12 to 1! In my new book , I examined a range of business stories — the good, the bad and the ugly.

Chemicals 187

Chemicals Creative Commons Consultant Organization 187

Waxing UnLyrical

AUGUST 3, 2016

The July #measurePR Twitter chat featured some very special guests: Aly Saxe , founder and CEO of IrisPR Software , and Heather Whaling , CEO of Geben Communication. Aly’s response was awesome: A1 #measurePR — I’m a PR pro living in a software company and I honestly don’t know how this happened. — measurePR. —

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Report HootSuite Metrics Hosting 100

Waxing UnLyrical

FEBRUARY 19, 2014

If an employer owns any hardware (like computers and mobile devices) or software (like an interoffice messaging or voicemail application) or the network you access the Internet through, it can monitor their employees’ use, including personal files and communications that pass through that system.

Social Media 240

Social Media Privacy Training Policies 240

Waxing UnLyrical

DECEMBER 11, 2015

or use software that tags sentiment &tracks competitors #measurepr. Coverage Book. A3 If you’re measuring reputation or share of voice, tag manually (free!) In addition the following tools and resources were mentioned: Cision. Google Analytics. Platform analytics (e.g. Facebok, Youtube, Twitter). Simply Measured. AirPR Analyst.

Analytics 100

Analytics Sentiment Consultant Metrics 100

Waxing UnLyrical

FEBRUARY 17, 2016

By generating books, podcasts, software, or other replicable products, our businesses can make money on the same item over and over again. Some marketers have started to do a good job at moving toward this (for example, launching social PR training or books on Brand Strategy ).

Consultant 0

Consultant Industry Collaboration Project 0

Waxing UnLyrical

APRIL 24, 2015

Now, especially if you work in the PR field, you may be familiar with #soloPR (and the excellent Twitter chats); you may not be as familiar with Hoop.la , but it’s a really excellent online community software platform. Disclosures: both are friends (d’oh), and I have access to premium content on the Solo PR Pro site.

Communities 100

Communities Tips Metrics Community building 100

Waxing UnLyrical

DECEMBER 24, 2010

Portugal is getting to the upfront line on innovation and creativity on software, webdesign and marketing too. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? And its an honour for me, as a Portuguese, to see that a portuguese company is mentioned worldwide! Thanks for sharing! Wanna Subscribe?

Crowdsourcing 216

Crowdsourcing Creative Commons Postrank Class 216