Small Business Mavericks

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Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Cynthia Boris at Marketing Pilgrim reveals some interesting tidbits about tablets and smartphones regarding mobile advertising click-throughs. Tablets have a slight edge on books and reference materials. That said, people never go far without their mobile phones. But does it really matter in terms of mobile advertising?

Mobile 101
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E-readers, Tablets And Online Marketing

Small Business Mavericks

Still, I can’t help but wonder how a $99 tablet would affect social media marketing, mobile marketing, and e-book marketing. As it stands now, anyone can write and publish their own e-book very inexpensively. With no more e-readers, anyone interested in reading digital books would be forced to purchase a tablet.

Marketing 156
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6 Underused Internet Marketing Tools

Small Business Mavericks

E-books – As popular as Amazon has made e-book publishing, there are still a lot of nonfiction authors who have not discovered the power of e-books for building authority and an audience. You don’t have to distribute your books through Amazon, but Amazon does have a powerful marketing engine. If so, why not?

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7 New Buttons Facebook Hopes You Will Use

Small Business Mavericks

Book Now: To direct visitors to book a table at your restaurant, a room in a hotel, or a similar kind of reservation. Use App: If your company has its own app, this could be a button to open the app on your mobile device. Play Game: If you’re a mobile app development company, this could be a link to play your latest game.

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Two New Google Developments

Small Business Mavericks

Google’s Nexus 7 is stacked with the most popular mobile operating system, Android. The Nexus 7 website doesn’t say what format e-books for the tablet are formatted for, but I suspect you’ll be able to read ePub and PDF just fine. Google being the No.

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Android Marketing For Local Small Businesses | Small Business.

Small Business Mavericks

Google seems to be paying a bit more attention to this local mobile marketing product, which it seemed to have abandoned as of last year. If you are a local small business anywhere in the U.S., you’d be doing yourself and your customers a favor to at least look into using Google Latitude for the Android.

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What's A QR Code And Is It Contagious? | Small Business Mavericks

Small Business Mavericks

If you’ve been sleeping lately and haven’t heard about the new mobile “barcode&# device called QR Code , then allow me to be the first to give you a heads up. I think QR Codes represent the future of online marketing – at least, the future of mobile marketing. QR stands for Quick Response.