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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts.

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Almost nine in 10 business leaders expect to use social data more to inform their decision making in the next three years, and 95% agree they must rely more heavily on social data to inform business decisions outside marketing. Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived.

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Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

This guest post is by Ryan Barton of The Smart Marketing Blog. That’s wonderful!&# “Oh my God, I’d die for those shoes.&# “I love that movie, and it’s on sale! .&# “My New Year’s resolution was to focus on marketing, so this is perfect!” I’m always up for some good marketing insight!!,”

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. It’s a Bird.

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

Without the overwhelm, Fody was able to improve their marketing with proactive communication strategies targeted to those with digestive conditions. It’s difficult for small businesses trying to compete with industry giants and their huge customer service teams. Relieve your customer service team. Collect feedback. Source: Casper.

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Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

And if the answer doesn’t lie in musty books and stacks of journals, are libraries still part of the answer? Open Minds, Open Books, Open Source , Feb. ‘New York Times’ Enters Distance Learning Market , Sept. Looking for a job? Related stories. Post-Microsoft, Libraries Mull Digitization , May 30. E-mail Print.

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

New York Times best-selling authors Chris Brogan and Julien Smith recently launched their latest book, The Impact Equation , and kindly mentioned me as someone who has built up a large following of passionate (and attractive) readers. On Tuesday, on a single day, we booked $2m in revenue. of them from our main market, the US.

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