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4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

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CEOs: If you’re not asking for a social media scorecard, you need to be

Sprout Social

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. booking opens on july 17 at 10am PT. ? Social listening enables you to analyze these customer conversations at scale, uncovering emerging trends in time to change or capitalize on them.

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Understanding the Difference Between “Want” and “Want to Buy”

ProBlogger

Another agreed, “I would love to read this book. Maybe I can count it as one of the many books I resolve to read this year.”. Yet, after the contest ended and the book was awarded, some readers suddenly didn’t want the book; or, more accurately, they didn’t want to pay for it. ,” said one reader. How ‘bout this car?

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How to Use Retail Bots for Sales and Customer Service

Hootsuite

It’s difficult for small businesses trying to compete with industry giants and their huge customer service teams. What used to take formalized market research surveys and focus groups now happens in real-time by analyzing what your customers are saying on social media. Book a Free Heyday Demo. Know when to take over.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. How can I help you?

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Research Methods 'Beyond Google' :: Inside Higher Ed :: Higher Education's Source for News, Views and Jobs

Buzz Marketing for Technology

And if the answer doesn’t lie in musty books and stacks of journals, are libraries still part of the answer? Open Minds, Open Books, Open Source , Feb. Research Methods ‘Beyond Google’ When “Google” has become a synonym for “research,” how should faculty respond? Looking for a job?

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Seth Godin on Steroids: Here’s My Evernote Password

Viper Chill

New York Times best-selling authors Chris Brogan and Julien Smith recently launched their latest book, The Impact Equation , and kindly mentioned me as someone who has built up a large following of passionate (and attractive) readers. On Tuesday, on a single day, we booked $2m in revenue. You Can Compete With Free, And Win.

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