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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133
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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

When you are conversing on social networks, how, what, and when do you disclose your business relationship? She didn’t last long, as the community questioned her extreme statements and Jeremiah Owyang (a Forrester Analyst) contacted Exxon directly for comment. (I Hat tip to Dave in the comments for this one.)

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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

I got hooked on the Star Tribune Twolves message board in 2002 and haven’t looked back. Although I don’t post very much at all these days, I still read the threads on Twolvescentral.com (Star Tribune kind of killed the boards) on my iPhone every day. Talk about an ad that’s chock full of truth and authenticity.

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Is it easy to tell if you are a scammer or straight-shooter?

Bare Feet Studios

When all I can find about you on Google search are things like message board postings or a one-off weight loss blog offer, then you are not a serious business person IMO. The social web has made it so. The social web has m. Used a Hotmail address when he finally contacted me via email.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. link] Russ Henneberry Wow.

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38 Ideas For Your Pinterest Strategy

Diva Marketing Blog

Where this new visual social network will take us is the guess of crystal ball gazers and social media pundits. Whittemore's post ) For me the two driving benefits of social media have always been: 1. Critical : determine your content direction that goes beyond your brands or company messaging. Awareness.