Adam Sherk

AUGUST 20, 2009

Previously the only way to get the more comprehensive version into Google News was to republish the article on a new URL, which was not the best experience for either on-site or search engine users. I went looking for an updated story in Google News today and was able to find an example.

News 101

News Google Syndication Press Release 101

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” But I don’t think I’d ever simply type “breaking news” into a search engine. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

JUNE 9, 2009

If I’m looking for breaking news on a particular topic I’ll search with queries using that topic, for example “Air France crash” or “Sonia Sotomayor Supreme Court.” But I don’t think I’d ever simply type “breaking news” into a search engine. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

News 100

News Hitwise Press Release Syndication 100

Adam Sherk

MARCH 16, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Real-time Search Optimization for News Sites by Adam Sherk on March 16, 2010 The major search engines are making real-time search a priority, resulting in good visibility opportunities for news sites especially for breaking news.

Sites 143

Sites News Yahoo Engineering 143

Akamai Marketing

MARCH 23, 2011

While most the examples within the book are of enterprise-sized businesses, the mini-case studies of numerous different types of brands ranging from WD-40 to Lunapads (a feminine protection product) to the oft-cited Zappos, Wikibrands proves that no matter the product, engagement can happen with a strong and willing brand.

Review 142

Review Company Klout Policies 142

Adam Sherk

AUGUST 24, 2010

Checking another example, the news listing in my results for “egg recall CNN” was for NECN.com not CNN.com, although it should be noted that “CNN” appears twice in that article. So a handful of examples from one individual does not make for a comprehensive sampling. What Horrible Things Did Time Magazine Do in 1964?

News 113

News List Google Embedding 113

Adam Sherk

FEBRUARY 9, 2010

The recent partnership between Foursquare and Canada’s Metro is a good early example of the potential that exists. While different from my archive idea, this is a great example of location-based opportunities for news sites. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Foursquare 111

Foursquare Badge Press Release Syndication 111

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. received 13 percent.

Google 254

Google Class Creative Commons Yahoo 254

Adam Sherk

OCTOBER 20, 2009

Releases are posted on their press release page (and in its RSS feed) and tweeted via @muckrack , which currently has 5k+ followers. Based on their press release page and RSS feed, since the service launched in late July they’ve distributed 51 press releases, a small number being their own.

Press Release 145

Press Release Twitter URL RSS 145

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. What Horrible Things Did Time Magazine Do in 1964?

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

MAY 18, 2009

This is a good example of how publishers are attempting to add more value to their official pages on social media sites, which is certainly needed as many of the pages are still fairly one-dimensional. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. What Horrible Things Did Time Magazine Do in 1964?

Facebook 100

Facebook Press Release Syndication Blogroll 100

Adam Sherk

JULY 9, 2009

For example at the bottom of this syndicated LiveScience.com article you’ll see the attribution link: ( 2010 Update: The syndicated article no longer appears on Yahoo News so I removed the link to it. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. What Horrible Things Did Time Magazine Do in 1964?

Syndication 100

Syndication Yahoo SEO News 100

Adam Sherk

AUGUST 31, 2009

For news sites, the publication date and a photo can be added to Yahoo search results for articles and opinion pieces, as shown in this example: To take advantage of the enhanced news results, publishers can either use RDFa markup to embed the news data in their content, or use a NewsML feed to send the data privately to Yahoo.

Yahoo 101

Yahoo News Syndication Press Release 101

Adam Sherk

APRIL 30, 2009

On newspaper and magazine sites, the main culprit is typically the practice of appending tracking codes to the end of URLs, for example: www.yoursite.com/article ?xid=rss xid=rss (or ?xid=topstories Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. xid=topstories or ?cid=partner cid=partner , etc…).

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

JULY 30, 2009

Great Example of a Multimedia News Article from ESPN.com Alicia Keys Facebook Page: I’d Sign Up if She Asked Me All Cool { 3 comments… read them below or add one } Jamie Favreau July 31, 2009 at 1:29 am They sound too formal. Greg Jarboe July 31, 2009 at 6:03 pm Great example, Adam. And you are absolutely right.

Press Release 102

Press Release Video Yahoo Microsoft 102

Adam Sherk

JUNE 5, 2009

Vanessa Fox did an extensive write-up for Search Engine Land which covers the changes in detail. Previously, sponsored links in JavaScript such as those in the example above could not be read by crawlers and thus were in compliance with Google’s guidelines. What Horrible Things Did Time Magazine Do in 1964?

Publishing 100

Publishing Google NoFollow Guidelines 100

Adam Sherk

SEPTEMBER 23, 2009

So I thought I’d take a closer look at what Fox News is doing on its Facebook Page , as well as some engagement examples. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! What Horrible Things Did Time Magazine Do in 1964?

News 104

News Engagement Facebook Press Release 104

Adam Sherk

FEBRUARY 25, 2010

In other cases no headline or descriptive text is provided, as in this example from Time : On this Silicon Alley Insider article, clicking the Twitter link in the share toolbar brings up nothing but the full length URL, which is interesting because a shortened bit.ly What Horrible Things Did Time Magazine Do in 1964?

Syndication 117

Syndication URL Press Release SEO 117

Saying It Social

MAY 1, 2010

Google Reader allows you subscribe to RSS feeds across the web. An RSS feed is simply a real-time running list of posts, tweets, blog posts, Facebook links, etc. For example, on Twitter you can post many times throughout the day, however, on Facebook people want quality versus quantity.

How To 132

How To Google Reader Social Networking Ping.fm 132

Adam Sherk

MAY 13, 2009

Here’s an example Rich Snippet from a Yelp listing for restaurant in New York that I like: To take advantage of this opportunity you need to add microformat or RDFa markup to the source code of your review pages, which is pretty straightforward. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Review 100

Review Google Embedding Press Release 100

Adam Sherk

MAY 22, 2009

I scanned through some of the Top Stories on Google News today – the majority of articles I checked did have the exact headline in the title tag, but in some cases it had been customized, as in this NYTimes.com example: In cases where the headline and title tag didn’t match it was the headline that was used by Google News.

News 100

News Google Syndication Press Release 100

Buzz Marketing for Technology

JULY 24, 2008

Knowledge packager - if you didnt do knowledge work you would probably be an engineer or mechanic. Other interested webloggers could subscribe (via RSS) to such channels and could ping them whenever they write something that relates to the topic at hand that they wish to share with the community of subscribers. 1:15:36 AM. 1:10:01 AM.

Directory 100

Directory Metadata Blogroll RSS 100

Adam Sherk

APRIL 26, 2010

So I thought I’d take a look at some early examples of Facebook Open Graph integration on news sites. Not covered in my examples above is the fact that Open Graph protocol can also provide sites with additional reporting data. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

News 149

News Module Widget Facebook 149

Adam Sherk

AUGUST 7, 2009

While the variations are limitless, the main opportunities include: Content Broadcasting – this is essentially RSS feeds on Twitter, used for simply pushing out links to new content. Some sites give this responsibility to a specific individual, others create a persona – @ColonelTribune is good example of this approach.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

JUNE 15, 2010

It is also interesting that despite that low score the profile is still in the 99.4th percentile: Perhaps @ColonelTribune is more popular among industry professionals (as an example of a great Twitter persona ) than typical users and news consumers. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

News 165

News Sites Twitter Digg 165

Adam Sherk

SEPTEMBER 3, 2009

For example the Charlotte Observer is likely to be given more weight on stories about North Carolina. Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Google News uses “Citation Rank” to try to determine the original source (i.e.

News 158

News Google Tips Press Release 158

Adam Sherk

JUNE 30, 2009

Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original. The only way to completely eliminate the issue is to require syndication partners to block their versions from the engines.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

NOVEMBER 3, 2009

For example making a List for the entire editorial staff is a popular first step right now. I didn’t realize it was you who created @ColonelTribune, I use that often as an example of a successful persona (in fact I mentioned in this post on diversified Twitter strategies for news sites ).

News 136

News List Twitter Sites 136

Adam Sherk

AUGUST 16, 2010

In the rules of the promotion, or otherwise, you will not condition entry to the promotion upon taking any action on Facebook, for example, updating a status, posting on a profile or Page, or uploading a photo. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

MAY 26, 2009

For example on The New York Times Company’s corporate site, press releases are hosted by Thomson Reuters on [link] URLs: Last year Todd Defren wrote that social media releases are best kept in your company newsroom for a variety of reasons. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Press Release 102

Press Release Social Media Syndication Hosting 102

Adam Sherk

AUGUST 4, 2010

For example Phoenix New Times, WGNTV and Seattle Weekly all have 0 followers as of today). Some additional notes: 1) It is not clear yet how well using an RSS feed to automatically submit articles is working. We don’t have an RSS import functionality, but we are looking into it.

Digg 134

Digg Sites News Activities 134

Adam Sherk

DECEMBER 1, 2009

Real-time Blogroll (via Google Reader) About.com Founder Scott Kurnit Launches Huge New Startup Called "AdKeeper" New Digg Buttons Released - Upgrade Now! Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme. What Horrible Things Did Time Magazine Do in 1964?

News 104

News Publishing Google Press Release 104

Adam Sherk

AUGUST 31, 2010

I compiled the figures by looking at the profile boxes on channel pages and from YouTube’s search results, for example: Not every site shares the same information in its profile but I pulled as much data as I could. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

Sites 182

Sites News YouTube Press Release 182

The Way of the Web

SEPTEMBER 21, 2010

They reference services such as Wikis, but what I can’t find in there is a reference to the value provided to companies by the content uploaded by consumers in the form of comments, reviews, articles etc, or from inbound links from sites created by consumers ( for example).

Wiki 30

Wiki Adsense Blogroll Disqus 30

Waxing UnLyrical

OCTOBER 14, 2010

From the Edutopia article: “For example, when I’m teaching integers, I don’t teach the kids the rules for adding and subtracting integers. Your voice though, is unique to only you , and Brian Meeks is a great example of this. Instead, I show them how to manipulate blocks, how to make it zero by taking away and adding.&#

Class 178

Class Flickr WordPress Template 178

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. You can follow any responses to this entry through the RSS 2.0 February 2008. January 2008.

Communities 117

Communities Groups Groups Social Media 117

Koka Sexton

DECEMBER 20, 2009

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Corporate Social Media Reading List I’m a huge fan of social media. How To Identify & Target The Right Niche Social Media Sites From Search Engine Land: How to identify these sites and make sure that you won’t just be wasting your time.

Case Study 99

Case Study Wiki Software List 99