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Want Social Media Evangelizers? Be Social

Waxing UnLyrical

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Read All About It!

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The MetricsMan Comes To #measurePR

Waxing UnLyrical

So when a study like the one published by e-Marketer* suggests ‘only’ 16% of social business programs are measuring ROI, while many are surprised it isn’t higher , it actually sounds a little too high to me. To use the old saying – the ROI on these sorts of ROI efforts is not good. Read All About It! These fine folk did: Jan.

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Weekly Roundup: A Chuckle Or Seven

Waxing UnLyrical

Larry is furious about this Mark Hurd thing , from The Secret Diary of Steve Jobs, published by Fake Steve Jobs. Why: Though Twitter’s managed to rid itself of its “shiny new&# somewhat since this post was published, the cartoons are still funny. You know why. Especially you, Jill. Thanks so much for stopping by WUL!

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Judging A Blog Post By Its Cover

Waxing UnLyrical

Preview before you publish. WordPress has a great preview function, where you can see exactly how your post will appear… before it publishes. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another.

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Bringing Open Community To Public Relations

Waxing UnLyrical

There are a ton of books being published on community and how social media plays into that. Only after putting those two steps together can you begin to think strategically about what tools you might want to use and how you can therefore start being part of that open community in a purposeful way. What’s different about Open Community

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Acknowledge the rumors and talk with others through your social media outposts: express your thoughts on Twitter, release a video on YouTube, or publish a blog post. Granted, average non-celebrities would not be able to film TV episodes, but you can still maintain a presence online through social media. Read All About It!

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Weekly Roundup: The Long Of It

Waxing UnLyrical

Why: this was the post by which I originally “discovered&# Brian and his writing, when it was published earlier as a guest post for Building Moxie. But nicely broken-down and immensely readable, not to mention smaaaht. Top 7 things I hate about Top 10 lists , by Brian Meeks. What’s next for Oprah? Read All About It!

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