Waxing UnLyrical

SEPTEMBER 13, 2010

Students are not taught about new practices, since proprietary tools and techniques often remain with hidden with the agencies and companies that create them. Really appreciate the work you and everyone else is doing to bring the industry up to par. Mark as read Approve comment Thanks for the shout-out. Read All About It!

Class 134

Class Postrank Tourism Blogroll 134

Waxing UnLyrical

OCTOBER 22, 2010

They also helped promote the Life… supplemented™ awareness campaign by blogging, tweeting, and giving shoutouts at industry events. decision on what to measure will be unique to each company. Each of them provided feedback on the launch plan, and ideas on how best to increase engagement. Were they paid? Read All About It!

Postrank 151

Postrank Campaign Tourism Social Media 151

Waxing UnLyrical

DECEMBER 14, 2010

Creativity is just one of the things you need in this industry to be an outstanding applicant in a sea full of unoriginal fish. Mark as read Approve comment Representing companies as their PR specialist is an extremely important job, I can see what you mean about not just the average applicants making the cut. An ability to listen.

Class 227

Class How To Applications Course 227

Waxing UnLyrical

FEBRUARY 8, 2011

Its the same old folks (often because the companies use the same old faulty metrics -- evidenced by the AdAge Power150, especially when they introduced Alexa -- or because the more subjective lists are published by groups of pals who like to pat each other on the back). And the same goes of anyone encouraging people to look to be "listed."

List 161

List Class How To Comments 161

Waxing UnLyrical

DECEMBER 6, 2010

Facebook crosses over audiences, so while I have some business "friends" an update about my company or a blog post that really got me fired up wouldnt make sense shared to mostly old school friends. Ive made great contacts in the industry online, but need to make more contacts in my own backyard with potential clients.

Class 211

Class Comments Eventful Social Media 211

Waxing UnLyrical

JANUARY 7, 2011

But I am well aware that I am not regarded in the same light as, say, Shel Holtz or Ann Wylie , as speakers for our industry. As far as Rude Dude goes I will not be recommending him, his company or facilitating introductions for him any time soon. That is completely fine. We became good friends. The fundraiser was a success.

Class 207

Class How To Health Care Comments 207

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) What people expect from a blog is the ability to get to know the insides of a company, to hear a single voice, to get information or insight that they wouldn’t normally get. Speaking of Writers.What IS your company’s voice? Then live it.

Press Release 238

Press Release Technorati Klout Metrics 238