This behavior is rooted in the media relations skill set that is core to a good PR team, but now relations is not just about traditional media; it includes bloggers, advocates and customers. His background also includes having worked at Pfizer Pharmaceuticals where he was the Director of Online Collaboration. Is a PR agency the right place to handle social media initiatives? Budget defines perspective. What I’m talking about in particular are the roles Public Relations and Marketing have within social media. It’s about getting the message out. Christopher N. Related Articles. MORE >>

Recently, the company opened up a retail store on its campus that features the Google logo (and its many sub-brands, like YouTube , Android and Blogger ) on scads of merchandise. In the 2000 Charleston Road building , commonly referred to as "2000 Alza" thanks to Alza Pharmaceuticals (purchased by Johnson and Johnson) previously occupying the space, on the ground floor, you can now purchase Google shirts, pens, flying discs, mugs, fleece jackets, and much more. The brand is pervasive, and represents much more than its initial search roots. MORE >>

Better yet, I’m 90% accurate in predicting when another blogger’s post will go viral. For example, if you write about Attention Deficit Disorder, then your hero can be holistic, non-pharmaceutical alternatives for treatment. Is there a formula for writing a great blog post every time? Some doubt that a magic formula exists. disagree. know it’s out there. In fact, I can feel in my bones when I’ve written a zinger. bet you can too. I’m not special. just believe that all of us know a great  story when we hear one. What is it then? Guess what? Inspire Me. MORE >>

Consumer Product Goods. •  Matt Ceniceros – Director, Global Media Relations at Applied Materials. •  Philippe Borremans – Chief Social Media Officer at Van Marcke Group. •  Jordan Williams – Manager of Digital Engagement at REI. •  Bonin Bough – Global Director of Digital and Social Media at PepsiCo. •  Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. •  Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. •  Jim Deitzel Sr. Here you go. Serious disconnect there.). Anyway, on to the list! link]. Share this on Bebo. MORE >>

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.&# She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Her Connect the Docs blog – frequently featured on the B2B Marketing Zone – is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. What is it? Jennifer Aaker – @aaker. MORE >>