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| | WEB METRICS GURU
SEPTEMBER 26, 2010 Pharmaceutical Social Media, the price of being absent in Social Media altogether and an ebook
Pretty impressed with a Pharmaceutical Social Media eBook I just read by Chris Iafolla of Shift Communications. As I did some work with Pharmaceuticals while working at Porter Novelli (and doing more of it now) it peaked my interest that there was such an ebook for Pharma when there seems to be little easily digestible information for this segment because it is so highly regulated and risk aversive. I was going to attempt to summarize the Pharmaceutical Social Media e book but Chris Iafolla has already done a good job of that in his blog post. Regulatory concerns. HIPAA.
| | WEBBIQUITY SMM
MAY 3, 2011 The Nifty 50 Top Women of Twitter for 2011
She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. What is it? The answer may come from the email marketing field. aaker. Ambal.
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| | DIRECT MARKETING OBSERVATIONS
MAY 7, 2010 17 Tweetchats for Social Media, Marketing and PR folks
Journchat Conversations between journalists, bloggers and public relations folks started by Sarah Evans. 14) #Socpharm Weekly chat on pharmaceutical marketing and social media. Yesterday I threw out a tweet about 125 twitter chats worth checking out on Google Docs. If I have left any out, please drop me a line and include it in the comments section. Great discussions.
| | PROACTIVE REPORT
MARCH 14, 2013 How Consumers use Social Media During Purchase
OTC pharmaceuticals. can see the home care products and OTC pharmaceuticals. If your business is in the categories that are affected by social media building relationships with bloggers who also tweet and pin can be an effective way to reach your audience when they are considering a purchase. Are you still wondering just how to integrate social media into your marketing mix?
| || | SOCIALNOMICS
SEPTEMBER 26, 2011 Social Media Case Study: EMD Serono MS
Situation: EMD Serono, a division of Merck and a leading manufacturer in the bio-pharmaceutical arena, had a new drug to bring to market and they wanted to begin establishing a brand presence. Action: Greater Than One decided that the content and reach of bloggers would be a very effective and efficient way to get massive reach and their message to the MS community.
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PR AT SUNRISE Will PR Agencies Suffer the Campaign Mindset?
| TUESDAY, JANUARY 18, 2011
This behavior is rooted in the media relations skill set that is core to a good PR team, but now relations is not just about traditional media; it includes bloggers
, advocates and customers. His background also includes having worked at Pfizer Pharmaceuticals
where he was the Director of Online Collaboration. Is a PR agency the right place to handle social media initiatives? Budget defines perspective. What I’m talking about in particular are the roles Public Relations and Marketing have within social media. It’s about getting the message out. Christopher N. Related Articles. MORE >>
LOUIS GRAY New Google Campus Store Features Geek Schwag Galore
| FRIDAY, OCTOBER 22, 2010
Recently, the company opened up a retail store on its campus that features the Google logo (and its many sub-brands, like YouTube , Android and Blogger
) on scads of merchandise. In the 2000 Charleston Road building , commonly referred to as "2000 Alza" thanks to Alza Pharmaceuticals
(purchased by Johnson and Johnson) previously occupying the space, on the ground floor, you can now purchase Google shirts, pens, flying discs, mugs, fleece jackets, and much more. The brand is pervasive, and represents much more than its initial search roots. MORE >>
PUSHING SOCIAL Is There a Secret Formula to Writing Great Blog Content?
| MONDAY, AUGUST 29, 2011
Better yet, I’m 90% accurate in predicting when another blogger
’s post will go viral. For example, if you write about Attention Deficit Disorder, then your hero can be holistic, non-pharmaceutical
alternatives for treatment. Is there a formula for writing a great blog post every time? Some doubt that a magic formula exists. disagree. know it’s out there. In fact, I can feel in my bones when I’ve written a zinger. bet you can too. I’m not special. just believe that all of us know a great story when we hear one. What is it then? Guess what? Inspire Me. MORE >>
WEBBIQUITY SMM List of Brand-Side Corporate Social Strategists: Twitter Edition
| MONDAY, FEBRUARY 28, 2011
Consumer Product Goods. • Matt Ceniceros – Director, Global Media Relations at Applied Materials. • Philippe Borremans – Chief Social Media Officer at Van Marcke Group. • Jordan Williams – Manager of Digital Engagement at REI. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger
and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr. Here you go. Serious disconnect there.). Anyway, on to the list! link]. Share this on Bebo. MORE >>
BLUE FOCUS MARKETING 2011 #Nifty50 Top Twitter Women
| SUNDAY, MAY 8, 2011
She describes herself as a “small business coach, speaker, corporate trainer, blogger
, singer, lover of life, dreams, family and God. She’s an entrepreneur, marketer, blogger
, and alum of Wharton and Purdue. Her Connect the Docs blog – frequently featured on the B2B Marketing Zone – is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers
. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers
. What is it? Jennifer Aaker – @aaker. MORE >>
- How to Keep Your Blog Hacker, Spammer, and Spyware-free PROBLOGGER | MONDAY, JUNE 6, 2011
- What the Future Holds for B2B Social Media Marketing MASHABLE.COM | FRIDAY, OCTOBER 29, 2010
- Minority Report and Web Journal Sept 30th to October 2nd 2010 WEB METRICS GURU | SUNDAY, OCTOBER 3, 2010
- How Fast Company Confused Ego with Influence BRASS TACK THINKING | TUESDAY, JULY 6, 2010
- Convince and Convert Blog: Social Media Strategy and Social Media. CONVINCE & CONVERT | TUESDAY, SEPTEMBER 21, 2010
- 9 Social Media Topics that Need To Die | Brass Tack Thinking BRASS TACK THINKING | THURSDAY, MARCH 25, 2010
- Zicam: Loss of Taste and Smell - The Reputation Management Fiasco. TECHIPEDIA: TAMAR WEINBERG | WEDNESDAY, FEBRUARY 6, 2008
- 50 Habits of a Highly Effective Blogger " EdithYeung.com BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
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