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Choice of Form: Two Legal Seminars As Social Media

Techipedia: Tamar Weinberg

Professor Daniel Jutras’ classes begin with him and/or students covering some current events relating to the seminar’s topic. The blogger (Professor Jutras) posts his ideas, occasionally throws in some editorial and takes some light, widget-fed microblogging (the current events some students share).

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives. mentality there.

Brands 133
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. I’ve learned that Roger Smith Hotel is a boutique hotel with event rooms suitable for parties and workshops. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far.

Hotels 245
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Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Then and Now In the good old days, say from the 1850s onwards, marketing was mostly a one way “communication&# : companies advertized their wares via local media like newspapers, magazines, and traveling salespeople. Simply put, the new mass media helped organize, and influence, large numbers of consumers.

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11 Characteristics of Highly Influential Blog(ger)s

Techipedia: Tamar Weinberg

There are at least ten characteristics off the top of my head that make blogs and bloggers successful. Here are some key ideas and takeways — as well as inspirational bloggers you might want to follow — who can help you realize that dream. Eloquence My three favorite bloggers are Brian Solis , Lisa Barone , and Adam Singer.

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What Chris Brogan and Gary Vaynerchuk Have in Common, and What You.

Techipedia: Tamar Weinberg

Both are incredibly popular public facing success stories with very strong brands, traveling often to make public appearances at a variety of conferences and venues. It’s no surprise that both are asked to speak at events on a very regular basis. It’s in the way that both Chris and Gary got there that is important.

MySpace 153
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The Audacity of Free: The Products and Services Edition

Techipedia: Tamar Weinberg

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. After all, hourly consulting fees are typically much more costly than a “free lunch&# plus the travel time it took to meet up. Money makes the world go round.

Products 267