Sherrilynne Starkie

FEBRUARY 23, 2013

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This tactic is flawed because it measures authority based on the size of a community, a metric that is unrelated to influence.

Blogger 389

Blogger Brands Technorati comScore 389

Sherrilynne Starkie

NOVEMBER 4, 2012

It heard about many contentious issues from industry representatives but when the report was published, the public interest was entirely absent. Geist and some prominent bloggers criticized Bulte for what looked to them to be a clear conflict of interest. People will increasingly seek to influence policy, companies and communities.

Committee 312

Committee Mashup Policies Wikipedia 312

Sherrilynne Starkie

MAY 11, 2013

We combined traditional advertising with digital marketing to raise awareness of the Orleans retirement community and drive in rental enquiries. This article was originally published on Thornley Fallis. Related posts: Does your brand take bloggers seriously? Content marketing is king. Brands use social media for PR.

Travel 295

Travel Mobile Newsletter Project 295

Sherrilynne Starkie

AUGUST 20, 2012

It seems a lot of bloggers are reposting some of their blog’s most popular posts from the past as part of their summer editorial strategy. Originally published January 12, 2011). Here’s one I wrote in January 2011 that continues to attract readers.

Groups 337

Groups Groups Sports Notification 337

Sherrilynne Starkie

AUGUST 27, 2018

I tend to shortlist candidates who possess a degree from a ‘good’ university, including communications, journalism, or business graduates (although I’ve seen some degrees in English and linguistics, too). The more desirable candidates will also have a PR or marketing diploma, or a certificate from a community college. How To Choose?

Industry 170

Industry Social Media Training HootSuite 170

Sherrilynne Starkie

MARCH 21, 2018

No longer reserved for journalists, media personalities, industry analysts and community leaders, the word influencer is used to describe anyone who has a large and loyal (mostly) online following. Click To Tweet That means Instagrammers, YouTube Creators, Bloggers, Podcasters and so on. Instagram influencer marketing.

Influencer 90

Influencer Automotive Marketing Guidelines 90

Sherrilynne Starkie

FEBRUARY 1, 2014

That means building positive associations with those bloggers, tweeters and Facebookers who have large or loyal followings and who participate in engaged online communities. It’s a tall order, and very few communicators have it all. This article was originally published on the Thornley Fallis blog.

Press Release 295

Press Release Wikipedia Skills Blogger 295