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Don’t Squander Your Social Capital

Janet Fouts

Social capital is one of the new buzz words of the decade. Basically it’s a ratio of the size of your network and how much of that network listens to you, trusts you and takes action based on what they’ve read. Are people linking to their blog posts and re-tweeting or sharing their posts? Numbers game.

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Why you need to build your Social Capital?

Buzz Marketing for Technology

So over the last few blog posts we have looked at ways in which websites will provide you with a very different web experience today and over the next 24 months. A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought.

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New Social Media Sites…for Business?

The Social Media Incubator

Empire Avenue is a combination of game and social networking, calling itself the “social stock market.” Have fun as you explore these sites, but be sure to keep your social media strategy in mind as you do so! How do these sites stack up against Referral Key?

Sites 106
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Sharing is how you build a Brand

Buzz Marketing for Technology

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. They spend lots of time building the perfect blog, the perfect Facebook page, the perfect Twitter page but then have no plan for a sustained content creation.

Brands 213
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5 Social Marketing Stories You Need To Read This Week

Firebelly

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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The Power Of Imagination

Twist Image

I caught myself having this feeling and found myself wondering when was the last time I felt this way about a brand in the social media channels? When was the last time that a consumer review or someone with social capital. Great advertising does many things that social media will never compete with.

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Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Let me explain …. For Example ….

Web 2.0 124