Akamai Marketing

FEBRUARY 21, 2012

If you read this blog with any regularity, you know that I am a big proponent of measuring social media. Regardless of the measurement opportunities, we still hear the same questions over and over again, “what’s the ROI of a social media?” What is the ROI of silence? Perhaps we are asking the wrong question.

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Akamai Marketing

NOVEMBER 13, 2012

Is it possible to really measure social media and determine ROI? ” Determining ROI starts with a Social Media Strategic Plan.There are 3 phases to this planning. .” ” Determining ROI starts with a Social Media Strategic Plan.There are 3 phases to this planning. Well, its certainly not impossible.

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Akamai Marketing

JULY 28, 2011

Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. Comments and Shares on Website/Blog : Track the topic and the number of shares and discussion around the topic. Increased share of voice?

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Akamai Marketing

NOVEMBER 1, 2011

We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog. As evidenced by this video created by the Unmarketing Team of Scott Stratton, which tickled the funny bone of lots of social media peeps last week: Social Media ROI by UnMarketing. Social Media Metrics and ROI for You.

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Akamai Marketing

MARCH 2, 2012

PS: Here are the blog posts which inspired a couple of the slides: Everything you ever wanted to know about social media you learned in kindergarten. What’s the ROI of Nothing? . What are you waiting for? Get started. Why Social Media? View more presentations from Tara Coomans.

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Training Social Media Creative Commons Case Study 196

Akamai Marketing

NOVEMBER 10, 2011

” And much of this questioning is driving the conversation for ROI. But before we dig into ROI, its worth asking some of the tough questions about why we’re even talking about social media. A strong mailing list is a great start to social media, as is a website that supports social sharing and perhaps even a blog.

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Questions Social Media ROI Domain Name 192

Akamai Marketing

DECEMBER 31, 2013

Look, I’m a BIG fan of ROI (as you can see from this blog). PS: Thanks to Stephan O’Donnell at AyeRight.com for the blog post which provided inspiration for this post. But that’s the very investment you’re making in social media. But let’s not examine the numbers as a liability, but an opportunity.

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