The Social Media Incubator

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High Quality Content: What It Is & Why Your Website Needs It

The Social Media Incubator

You’ve likely heard people refer to “high quality content” online. This phrase is typically used in reference to website content, and you’ll often hear people say that if you want to rank high in Google’s search index, then you need to produce high quality content. But what does that mean?

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Content Marketing – What is it and How Does it Work for Business?

The Social Media Incubator

Content marketing includes writing articles, blog posts, guest posts on other blogs, articles and content for your website, creating videos, creating podcasts, press releases … anywhere you can create and publish content online. Content Marketing. Does this sound daunting? Does this sound daunting?

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7 Reasons WordPress Rocks for Blogs

The Social Media Incubator

Did you hear about the Blogger shut-down in May that left thousands of businesses without their blogs for several days? That’s not good news; after all, what are bloggers to do without access to their blogs? WordPress.com is provided by WordPress, the Open Source blogging software. What’s the difference between the two?

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Getty Images Makes Photos Free to Use

The Social Media Incubator

That has now changed as the site will no longer charge licensing fees for anyone using their images on a Facebook page or blog, for example. That capability comes with any embedded content. If you have visited the Getty Images website before, you have noticed a watermark and prices that go along with any photo.

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Steps to Take with Intellectual Property in Social Media

The Social Media Incubator

Who is going to take issue with my content? availability” on social networking sites), TweetBeep.com (receives alerts when people are tweeting about your company), and Adgooroo.com (provides reports about who is bidding on keywords that tie in to your trademarks) are effective tools that can be used internally and with minimal expense.

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How Long Should My YouTube Video Be?

The Social Media Incubator

Including video within your content on your blog or your website can help you show up higher in the search engine results, and helps keep your visitors engaged on your website for longer periods of time. Content creators need to engage Facebookers. This is a question we hear a lot as we talk with clients, and with good reason.

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5 Easy Ways To Reach Local Customers Online

The Social Media Incubator

Make your content worth reading and shareable. Pick the social media sites that will work for you and develop relationships with people in your local area. Your local blog – Make your blog a valuable local resource. Even a local business. Build a website and get people to opt in to your e-mail list. Build your list.