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MARCH 21, 2012 When The Going Gets Tough
It's like the running joke when you're in New York City and see those "going out of business" signs at the retail level on stores that have been there for years. My friends at Bazaarvoice have a very interesting human resources policy that they call, "the ride home" : if someone no longer wants to work at the company, they pay them a couple thousand dollars to leave. bazaarvoice business businessowner company entrepreneur hr humanresources job jobenvironment personalfulfillment resume serviceindustry thriving workTags: bazaarvoice. felt very bad.
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JUNE 6, 2011 The Ever-Evolving Consumer Evolves (Again)
If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) Just as brands were getting semi-used to engaging with consumers in the online channels, how are things going to change when consumers bring this added perspective right down to the retail level. bazaarvoice. retail. retail content. retailers. brand.
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MARCH 16, 2011 The Social Influence Surge—Are You Prepared?
Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice. The New Rules of Social Engagement. See more! Reviews?
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MARCH 27, 2009 The lies behind online ratings and reviews
They have also proven to be a great way for retailers to increase sales. 78% say consumer recommendations are the most credible form of advertising (Nielsen, 2007), What retailers have come to realise is that their customers trust each other more than they trust the brand. Retailers have been adding ratings and reviews to their websites. Despite all the evidence, we at FreshNetworks still run into uncertainty when discussing ratings and reviews with online retailers. Especially amoung UK-based retailers, there first reaction is often nervousness. The result?
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MARCH 12, 2009 Why do people write reviews?
John McAteer, Google’s retail industry director is quoted as saying: No one trusts all positive reviews. FreshNetworks Belkin cocreation economist qualitative market research Social Media online market research Bazaarvoice consumer insight Clay Shirky innovation market research Amazon.com Matt Rhodes Review Google Harry Potter and the Deathly Hallows the economist customer insight
| | WWW.WEB-STRATEGIST.COM
OCTOBER 3, 2010 Brand Monitoring, Social Analytics, Social Insights
Data in multiple companies from manufactured, supplier, retailer, to consumer. Expect companies like Bazaarvoice to be able to yield insights as they collect data from multiple manufactures like HP, Dell and are used on retailer sites like BestBuy Corporate Social Strategists Should Evolve Buying Criteria Now. Social data is overwhelming. So what do I see happening next?
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WEB METRICS GURU Web Journal and Jeremiah’s Brand Monitoring, Social Analytics, Social Insights
| SATURDAY, JUNE 26, 2010
Data in multiple companies from manufactured, supplier, retailer
, to consumer. Expect companies like Bazaarvoice
to be able to yield insights as they collect data from multiple manufactures like HP, Dell and are used on retailer
sites like BestBuy. This was a long week and the insights keep piling up – in this case, Jeremiah Owyang’s latest matrix on Brand Monitoring, Social Analytics, Social Insights was posted today and had some pretty perceptive comments in what it said and what left out. Category. Description and Example. Current State. Brand Monitoring. MORE >>
CONVINCE & CONVERT Social Pros 7 – Cindy Kim, JDA Software
| THURSDAY, MARCH 15, 2012
we’ve got large enterprises that we serve in the retail
. Ian Greenleigh from BazaarVoice
. This is Episode 7 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Cindy Kim , the Director of Marketing and Social Media for JDA Software. Read on for insights from Cindy, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: does Pinterest drive more traffic than all other social networks combined?). Listen Now. Click the play button to listen here: Download the audio file: [link]. wel l. MORE >>
FRESHNETWORKS Ratings and Reviews - a great way to kick start community
| WEDNESDAY, MARCH 25, 2009
They are great for shoppers and great for retailers
. They have also proven to be a great way for retailers
to increase sales. 78% say consumer recommendations are the most credible form of advertising (Nielsen, 2007), What retailers
have come to realise is that their customers trust each other more than they trust the brand. Retailers
have been adding ratings and reviews to their websites. Despite all the evidence, we at FreshNetworks still run into uncertainty when discussing ratings and reviews with online retailers
, 2008). The result? MORE >>
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