The Ever-Evolving Consumer Evolves (Again)
JUNE 6, 2011
If you look at companies like Bazaarvoice and PowerReviews and dig beneath the surface of their data, the sheer volume of consumer reviews being created is staggering (Bazaarvoice claims to have served over 150 billion impressions of consumer reviews), but the evolution (or is this a revolution?) Just as brands were getting semi-used to engaging with consumers in the online channels, how are things going to change when consumers bring this added perspective right down to the retail level. bazaarvoice. retail. retail content. retailers. brand.
When The Going Gets Tough
MARCH 21, 2012
It's like the running joke when you're in New York City and see those "going out of business" signs at the retail level on stores that have been there for years. My friends at Bazaarvoice have a very interesting human resources policy that they call, "the ride home" : if someone no longer wants to work at the company, they pay them a couple thousand dollars to leave. bazaarvoice business businessowner company entrepreneur hr humanresources job jobenvironment personalfulfillment resume serviceindustry thriving workTags: bazaarvoice. It's not them.
The Social Influence Surge—Are You Prepared?
MARCH 16, 2011
Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice. The New Rules of Social Engagement. See more! Reviews?
How to Make the Zero Moment of Truth Work for You
Buzz Marketing for Technology
JUNE 5, 2013
According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 38% comparison shopped online. Personalization.
Brand Monitoring, Social Analytics, Social Insights
OCTOBER 3, 2010
Data in multiple companies from manufactured, supplier, retailer, to consumer. Expect companies like Bazaarvoice to be able to yield insights as they collect data from multiple manufactures like HP, Dell and are used on retailer sites like BestBuy Corporate Social Strategists Should Evolve Buying Criteria Now. Social data is overwhelming. So what do I see happening next?