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The Social Influence Surge—Are You Prepared?

Harp Interactive

It makes sense: consumers trust online reviews by other consumers more than the information coming directly from companies and brands themselves. If your brand isn’t utilizing any of the tools that enables user generated content, reviews, ratings or testimonials, you may be missing out on the power of the online nod.

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The Ever-Evolving Consumer Evolves (Again)

Twist Image

It's becoming more difficult and brands are falling behind (in short, no. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. The news item, Consumer use of mobile to access retail content jumped significantly: Study , caught my attention. soldiers on.

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Selling on Instagram: Everything you need to know

Sprout Social

Instagram is booming for brands right now. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. A time-sensitive offer coupled with a stylish photo is totally fair game for brands looking to drive traffic to their stores.

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Product ratings and UGC both work, but can they work together?

Pixlee

Athletic clothing retailer HYLETE found the ability to do just that. As a digitally native Ecommerce brand, HYLETE has built an intensely loyal customer base – return customers are placing orders up to eight times a year with high upsell and cross-selling opportunities. The result of these campaigns?

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Thanks to the Internet, another critical moment for consumer/brand interactions is also getting attention: the Zero Moment of Truth (or ZMOT). According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand.

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When The Going Gets Tough

Twist Image

It's like the running joke when you're in New York City and see those "going out of business" signs at the retail level on stores that have been there for years. Tags: bazaarvoice. He became beet red and didn't say a word to me. I felt very bad. Going out of business sale. Think about thriving. What's your take? entrepreneur.

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Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

A home goods store may post a photo of a pup lying happily on their sofa, while a fashion retailer can advertise their line of active wear on a model running alongside her furry friend. Of course, if you’re a food brand, go crazy with creating mouthwatering videos, appetizing close-ups, and fun recipes for your followers.

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