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The Social Influence Surge—Are You Prepared?

Harp Interactive

The New Rules of Social Engagement. 67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.

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The Ever-Evolving Consumer Evolves (Again)

Twist Image

Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. Just as brands were getting semi-used to engaging with consumers in the online channels, how are things going to change when consumers bring this added perspective right down to the retail level.

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Selling on Instagram: Everything you need to know

Sprout Social

Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike. Customer photos go hand in hand with high engagement rates and let your customers serve as your best billboards. Sure, retail giants might solely post promotion content.

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Product ratings and UGC both work, but can they work together?

Pixlee

Athletic clothing retailer HYLETE found the ability to do just that. Pixlee customers like Hylete can present a cleaner and more compelling Ecommerce experience while promoting customer reviews from independent sources, such as Yotpo and BazaarVoice. The result of these campaigns?

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How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

These days, consumers aren’t as passive; they’re active, engaged and are likely to know as much about what’s being sold as the people selling it to them (if not more). If people are searching for your brand online with questions, you’d better have useful and engaging answers for them—because if you don’t, your competition surely will.

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Top 5 Best Performing Post Types and How to Use Them for Your Brand

Ignite Social Media

Considering how video outperforms all other content types (on average, video posts on Facebook get at least 59 percent more engagement ) it’s a no-brainer that videos involving animals are among the most engaging and memorable. A fashion retailer showing how to style a trendy piece? The opportunities are endless (and adorable!).

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Social Pros 7 – Cindy Kim, JDA Software

Convince & Convert

We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). we’ve got large enterprises that we serve in the retail. our thought leadership and really engaging with some of the. Social Pros Transcript For Your Reading Enjoyment.

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